Alex Glenn – How To Launch an Agency-Focused Partner Program

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Alex Glenn - How To Launch an Agency-Focused Partner Program (9.49 GB)

Last Updated Date: 01-26-2022

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Alex Glenn - How To Launch an Agency-Focused Partner Program
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Best Practice Sales Process for Agencies - Rachel Jacobs class 2.mp4
CRO and Lead Generation for Your Agency - Rachel Jacobs class 3.mp4
Case Study with Keith Gaytam, AgencySnap.mp4
Creating_Your_Partner_Program_Backlog.mp4
Guide to Building Your Agency Retainers - Rachel Jacobs class 4.mp4
How To Implement Wifi Marketing In Your Agency.mp4
How You Sell a Wifi Retainer.mp4
How to Choose a Software Partner - Amanda Nielsen.mp4
How to Define Agency Positioning - Rachel Jacobs class 1.mp4
How to Move from Selling Time to Selling Value - Jessica Minasian.mp4
Intro and Onboarding into White Label Wifi Marketing.mp4
Jessica Minasian - Selling Time to Selling Value.mp4
Kiite_class.mp4
Lisa_agency_incentives_class.mp4
Nicolas Scalice - Retainer Sales And Onboarding SOPs.mp4
Optimizing Partnerships Through Alignment And Co-Marketing - Gabriel Marguglio.mp4
PPC_Class_#2_intro.mp4
PP_Class_#1_intro.mp4
PP_Class_#3.1_sales.mp4
PP_Class_#3.2_sales.mp4
PP_Class_#4.1_setup.mp4
PP_Class_#4.2-SETUP.mp4
PP_Course_intro.mp4
PP_Course_intro_alex.mp4
PP_Course_trimmed_intro.mp4
Partner Tiers and Optimizing Retainers - Scott Gellatly.mp4
Presenting Software (Agnostic vs Partner presentations) - Mark Colgan.mp4
Rachel Jacobs - Sales Process for Retainers.mp4
Scaling With Multi-Tiered Agency Retainers - Alex Bass.mp4
Sunir_shah_prm_class.mp4
agency_mrr_intro.mp4
alex_bass_incentives_class.mp4
attribution_TCMA.mp4
clodagh_class.mp4
gazellawifi_white_label_class.mp4
highlevel_class.mp4
jay_mcbain_class.mp4
lee_gladish_class.mp4
seventh_sense_class.mp4
why_a_partner_program_50.mp4
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Perceive the nuances of company companions…

Similar to any profitable relationship, with software program-company partnerships, they have to be constructed on equal advantages, belief and communication. Sure, you must give to get. But it surely’s not that easy…

However even when we take a look at advertising and marketing expertise (an incredible phase for partnerships), we’re taking a look at over 7400! And so they all have to develop, or die. And company relationships are a mandatory consider that development for a lot of of them.

The difficulty is, most software program corporations have the improper interpretation of why an company chooses to ‘companion’ with (align with, refer, resell, co-market, and so forth…) a selected software program supplier.

And similar to relationships and blackjack, an company taking the large threat of selecting to double-down on any software program is barely chosen for self-preservation.

Earlier than we get into defining what truly incentivizes software program-company-partnerships, let me first make clear what it means for an company to ‘double-down’ on any explicit software program:

The company is unique to at least one software program per class / use case.
The company devotes sources in studying that software program in and out.
The company builds retainers round providers with this software program powering these.
And, the company will even present you invaluable product roadmap suggestions…
That is what we at Partner Applications name an company-software program “Partnership”. And the results of having it may be the lion’s share of your income.

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