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André Chaperon - Modern Marketing (20.4 GB)

Last Updated Date: 10-01-2022

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André Chaperon - Modern Marketing
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01-Getting Started Masterclass
me
Oct 01, 2022 me
02-Systems Theory 101
me
Oct 01, 2022 me
03-Audience & Offer Masterclass
me
Oct 01, 2022 me
04-[CORE] Art of Email
me
Oct 01, 2022 me
05-[CORE] Sphere of Influence
me
Oct 01, 2022 me
06-[CORE] The Traffic Engine
me
Oct 01, 2022 me
07-[CORE] The Durable Business
me
Oct 01, 2022 me
08-Art of Email (Live Workshop)
me
Oct 01, 2022 me
09-Momentum Builder Workshop (Lean Edition)
me
Oct 01, 2022 me
My Drive
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André Chaperon - Modern Marketing
01-Getting Started Masterclass
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01-Getting Started Masterclass.mp4
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1.1 GB
01-Resources.pdf
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53.8 kB
01-Visuals 1.png
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62.6 kB
01-Visuals 2.png
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258.8 kB
02-Getting Started Masterclass Q&A.mp4
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418.4 MB
02-Transcript.txt
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Oct 01, 2022 me
187.4 kB
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André Chaperon - Modern Marketing
02-Systems Theory 101
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01-Systems Theory 101.pdf
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Oct 01, 2022 me
329.8 kB
02-Art of Email Introduction.pdf
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143.4 kB
03-Strategic Upstream Decisions - Emphasize Relationships Before Transactions.pdf
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Oct 01, 2022 me
1.6 MB
04-Strategic Upstream Decisions - Customers are Created Before They Buy Anything.pdf
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Oct 01, 2022 me
729.7 kB
05-Strategic Upstream Decisions - World Building.pdf
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Oct 01, 2022 me
4.8 MB
06-Strategic Upstream Decisions - Permission Before Promotion.pdf
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Oct 01, 2022 me
282.9 kB
07-Where to Start - A 10,000u2032 Roadmap for The System.pdf
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Oct 01, 2022 me
82.9 kB
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André Chaperon - Modern Marketing
03-Audience & Offer Masterclass
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00-Audience & Offer Masterclass Intro.pdf
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Oct 01, 2022 me
299.4 kB
01-Audience & Offer Masterclass (Part I).pdf
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120.9 kB
02a-Audience & Offer Masterclass (Part II).pdf
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548.5 kB
02b-Customer Gains Trigger Questions (PDF).pdf
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59.4 kB
02b-Customer Jobs Trigger Questions (PDF).pdf
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61.7 kB
02b-Customer Pains Trigger Questions (PDF).pdf
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59.5 kB
02b-Gain Creators Trigger Questions (PDF).pdf
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62.5 kB
02b-Pain Relievers Trigger Questions (PDF).pdf
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61.1 kB
02b-The Value Proposition Canvas (PDF).pdf
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Oct 01, 2022 me
48.6 kB
02b-Value Proposition Design Overview (TTE).mp4
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Oct 01, 2022 me
14.3 MB
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André Chaperon - Modern Marketing
04-[CORE] Art of Email
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01-Module 1 - The Foundations of AoE
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02-Module 2
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03-Module 3
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04-Module 4
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05-Module 5
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06-Module 6
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07-Module 7
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08-Module 8
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09-Module 9
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10-Module 10
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11-Module 11
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00a-The Art of Email Intro.pdf
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540.7 kB
00b-Foreword.pdf
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1.1 MB
My Drive
Data
André Chaperon - Modern Marketing
04-[CORE] Art of Email
01-Module 1 - The Foundations of AoE
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01-Introduction.pdf
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Oct 01, 2022 me
143.4 kB
02-Strategic Upstream Decisions - Emphasize Relationships Before Transactions.pdf
me
Oct 01, 2022 me
1.6 MB
03-Strategic Upstream Decisions - Customers are Created Before They Buy Anything.pdf
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Oct 01, 2022 me
728 kB
04-Strategic Upstream Decisions - World Building.pdf
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Oct 01, 2022 me
4.8 MB
05-Strategic Upstream Decisions - Permission Before Promotion.pdf
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Oct 01, 2022 me
282.9 kB
06-Strategy + 10,000u2032 View.pdf
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10.5 MB
07-How to Think About Writing.pdf
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149.3 kB
08-The Nine-Dot Puzzle.pdf
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1.3 MB
My Drive
Data
André Chaperon - Modern Marketing
04-[CORE] Art of Email
02-Module 2
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01-Principles of Serialized Narratives.pdf
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0.9 MB
02-Andrew Stanton - The clues to a great story.mkv
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68.3 MB
02-How to truly MOVE your audience - Lisa Nichols.mkv
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Oct 01, 2022 me
477.4 MB
02-Kevin Costner's Kindness Was Repaid - The Graham Norton Show.mp4
me
Oct 01, 2022 me
51.3 MB
My Drive
Data
André Chaperon - Modern Marketing
04-[CORE] Art of Email
03-Module 3
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01-Soap Opera Series (SOS) Overview.mp4
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231.5 MB
01-Soap Opera Series.pdf
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2.5 MB
02-Mark Levy's Freewriting Tips for Innovators.mp4
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Oct 01, 2022 me
459.5 MB
My Drive
Data
André Chaperon - Modern Marketing
04-[CORE] Art of Email
04-Module 4
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01-Overview - Relationship Building Series (RBS).mp4
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303.5 MB
01-Relationship Building Series (RBS).pdf
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660.8 kB
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Data
André Chaperon - Modern Marketing
04-[CORE] Art of Email
05-Module 5
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01-Overview - Value Newsletter (VNL).mp4
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208.6 MB
01-Value Newsletter (VNL).pdf
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436 kB
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André Chaperon - Modern Marketing
04-[CORE] Art of Email
06-Module 6
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01-Bridge Emails.pdf
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871 kB
01-Overview - Bridge Emails.mp4
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152 MB
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Data
André Chaperon - Modern Marketing
04-[CORE] Art of Email
07-Module 7
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01-Overview - SPP.mp4
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270.1 MB
01-Story-Powered Promotions (SPPs) u2014 Part 1.pdf
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2 MB
02a-Story-Powered Promotions (SPPs) u2014 Part 2.pdf
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6.4 MB
02b-AoE - SPP Basic.mp4
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16 MB
02c-AoE - SPP Stack + VIP.mp4
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11.6 MB
03-Story-Powered Promotions (SPPs) u2014 Part 3.pdf
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548.4 kB
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Data
André Chaperon - Modern Marketing
04-[CORE] Art of Email
08-Module 8
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01-Overview - Product Launch Series (PLS).mp4
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290.5 MB
01-Product Launch Series (PLS).pdf
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4.2 MB
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André Chaperon - Modern Marketing
04-[CORE] Art of Email
09-Module 9
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01-Customer Onboarding Series (COS).pdf
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171.7 kB
01-Overview - Customer Onboarding Series (COS).mp4
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126.5 MB
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Data
André Chaperon - Modern Marketing
04-[CORE] Art of Email
10-Module 10
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01-Putting it All Together.pdf
me
Oct 01, 2022 me
1 MB
My Drive
Data
André Chaperon - Modern Marketing
04-[CORE] Art of Email
11-Module 11
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01-Subscribing to the VNL (after an RBS or COS).pdf
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1 MB
02-How To 'Mute' VNLs (when in SOSs or SSPs or PLSs).pdf
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264.8 kB
03-Re-Engagement Series.pdf
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450.4 kB
04-How To Use The 'VIP' Idea In Other Creative Ways.pdf
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Oct 01, 2022 me
124 kB
My Drive
Data
André Chaperon - Modern Marketing
05-[CORE] Sphere of Influence
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01-SOI Core Training
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02-Bonus Module - Paid Traffic
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03-Bonus Module - Organic Traffic
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00a-Sphere of Influence (SOI).png
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1.7 MB
00b-Prelude.pdf
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1.4 MB
00c-SOI Prelude Feedback.mp4
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89.6 MB
00d-The pyramid of belief.mkv
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37.9 MB
My Drive
Data
André Chaperon - Modern Marketing
05-[CORE] Sphere of Influence
01-SOI Core Training
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01-Frank & Matt.pdf
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4.3 MB
02-Chain of Beliefs Backstory.pdf
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1.5 MB
03a-SOI Summary by Nathan Dye.pdf
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0.9 MB
03b-Joe Sugarman - Genius Network Interviews.mp4
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0.9 GB
03b-Summary of Chains Of Belief by Nathan Dye.mp4
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201.5 MB
04-Defining Your Chain of Beliefs.pdf
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1.3 MB
05a-Instilling Your Chain of Beliefs.pdf
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6.6 MB
05b-Liminal thinking - The pyramid of belief.mkv
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37.9 MB
05c-#9 Session - The Secret of Copy-Boarding (Part 1).mp4
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372.4 MB
05d-#9 Session - The Secret of Copy-Boarding (Part 2).mp4
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373.4 MB
06-The Logic Chain (Todd Brown).mp4
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724.6 MB
06-The Logic Chain (Todd Brown).pdf
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830.2 kB
07-Channeling Desire Through Beliefs (Rich Schefren).mp4
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526.3 MB
07-Channeling Desire Through Beliefs (Rich Schefren).pdf
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522 kB
08-The Art of Preselling.pdf
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466.3 kB
09-Framework of a Presell.pdf
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505.4 kB
10-Big Idea Template Example.docx
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16.7 kB
10-NOT a Big Idea!.docx
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1.2 MB
10-Ryanu2019s Big Idea Template.docx
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10.1 kB
10-Secret To Unlocking Creativity.pdf
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538.6 kB
10-The Big Idea (PDF).pdf
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2.6 MB
10-What Makes a Big Idea (Appeal-O-Meter).docx
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211.3 kB
10a-The Big Marketing Idea (The Hook).pdf
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3.6 MB
10b-Session #2 - The Big Idea Template u2014 Part 1.mp4
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722.5 MB
10c-Session #2 - The Big Idea Template u2014 Part 2.mp4
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406.5 MB
10d-Session #4 - Technique For Producing Ideas u2014 Part 1.mp4
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639.7 MB
10e-Session #4 - Technique For Producing Ideas u2014 Part 2.mp4
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549.9 MB
11-Authority.pdf
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1 MB
12a-Advanced Strategy of Preeminence.pdf
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745.6 kB
12b-Advanced Preeminence.mp3
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28.5 MB
12b-Advanced Preeminence.pdf
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71.7 kB
13a-Context & Cognitive Reframing.pdf
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1.9 MB
13b-Cognitive Reframing.mkv
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6 MB
14-Commitment & Consistency.pdf
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815.2 kB
15-Educational Content.pdf
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1.6 MB
16-Primary Purpose of Presell Sites & Worlds.pdf
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761.9 kB
17-The Flow of a Presell Site.pdf
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1.4 MB
18-Presell World Structure (Part 1).pdf
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2.7 MB
19-Presell World Structure (Part 2).pdf
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1.5 MB
20-Experiences (Character Arcs).pdf
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0.9 MB
21-Side Project Marketing.pdf
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275.5 kB
22-Building Your Presell Site.pdf
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2 MB
23a-Funnel Visualization & Tracking.pdf
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2.4 MB
23b-How I Track My Whole Funnel With MixPanel.mkv
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18.8 MB
23c-How to Install Mixpanel with Google Tag Manager.mkv
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82.5 MB
23d-Quick Look at Using Funnels.mkv
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Oct 01, 2022 me
3.5 MB
My Drive
Data
André Chaperon - Modern Marketing
05-[CORE] Sphere of Influence
02-Bonus Module - Paid Traffic
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01-Foreword by Andru00e9 - Introducing Shawn Twing.pdf
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Oct 01, 2022 me
398.5 kB
02-The Big Picture.pdf
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702.4 kB
03a-Fish Where the Fish Are.pdf
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521.6 kB
03b-The paradox of choice - Barry Schwartz.mkv
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31.2 MB
04-Give u2018Em What They Want (And Get What You Want).pdf
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426.4 kB
05-The Problem-Solution Mindset (Advertising on Google Ads).pdf
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447.1 kB
06-The Info-Tainment Mindset (Advertising on Facebook).pdf
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556.1 kB
07-The Secret Sauce - Behaviorally-Based Retargeting.pdf
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366 kB
08-Measuring Results.pdf
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815 kB
09-Optimizing and Scaling.pdf
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725.7 kB
10-Paid Traffic Q&A Call.mp4
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Oct 01, 2022 me
1.3 GB
10-Paid Traffic Q&A Call Audio.mp3
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Oct 01, 2022 me
147.4 MB
My Drive
Data
André Chaperon - Modern Marketing
05-[CORE] Sphere of Influence
03-Bonus Module - Organic Traffic
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01-Organic Traffic for SOI.pdf
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3 MB
02-Tactical Thinker vs Strategic Thinker.mp3
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2.4 MB
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André Chaperon - Modern Marketing
06-[CORE] The Traffic Engine
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00-TTE Road Map.pdf
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98.3 kB
01-Module 0 u2014 The 30,000u2032 View.pdf
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114.5 kB
02-Module 1 u2014 Understanding Current Reality (Part 1).pdf
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191 kB
03-Module 1 u2014 Understanding Current Reality (Part 2).pdf
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158.1 kB
04-Module 2 u2014 Paid Traffic Principles.pdf
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209.4 kB
05-Audience and Offer Masterclass (Part I).pdf
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124.4 kB
06-Full Transcript.txt
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170.2 kB
06-Q&A Call 1 (Modules 0-2).webm
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101.3 MB
06-Questions & Answers.txt
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15.8 kB
07a-Module 3 u2014 Getting Started with Google Ads (Search) u2014 Creating a Campaign.pdf
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523.6 kB
07b-AdWords Auction - How Keyword Bidding Works.mkv
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12.7 MB
07c-Google Ads Keyword List Tutorial.mp4
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304.2 MB
08a-Audience and Offer Masterclass (Part II).pdf
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520.8 kB
08b-Value Proposition Design Overview.mp4
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14.3 MB
09a-Module 4 u2014 Google Ads (Search) - Metrics and Performance.pdf
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163.8 kB
09b-Module 4 with Shawn Twing.mp4
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73.4 MB
10-Q&A Call 2 (Modules 3-4).webm
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70.4 MB
10-Questions & Answers.txt
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11.7 kB
10-Transcript.txt
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134.3 kB
11-Module 5 u2014 Getting Started With FB - Creating a Campaign (Part I).pdf
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445.8 kB
12-Module 5 u2014 Getting Started With FB - Creating a Campaign (Part II).pdf
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249.7 kB
13-Q&A Call 3 (Module 5).webm
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74.8 MB
13-Questions & Answers.txt
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12.4 kB
13-Transcript.txt
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149 kB
14-Module 6 u2014 Facebook - Metrics and Performance.pdf
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565.8 kB
15-Module 6.5 u2014 Facebook Offer & Messaging Testing Framework.pdf
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294.5 kB
16-Module 7 - Retargeting u2014 Google Display Network + FB (Part I).pdf
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215.7 kB
17-Q&A Call 4.webm
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75.5 MB
17-Questions & Answers.txt
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11.5 kB
17-Transcript.txt
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145.1 kB
18-Module 7 - Retargeting u2014 Google Display Network + FB (Part II).pdf
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11.7 MB
19-Q&A Call 5.webm
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202.9 MB
19-Questions & Answers.txt
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8.6 kB
19-Transcript.txt
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171.9 kB
20-Module 8 u2014 Ongoing Optimization & Scale.mp4
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457.1 MB
21-Q&A Call 1 (Cohort 2).mp3
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86.9 MB
21-Transcript.txt
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100.2 kB
22-Missing Chapter - Optimize for Buying, Not Tracking.pdf
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2.2 MB
23-Interview with Loren (Dec 10, 2020).mp3
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51 MB
24a-Client-Services Module 1 - Strategies for Finding & Working with Paid Traffic Clients.pdf
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239.8 kB
24b-Simplify Your Time, Effort, And Teamwork.mkv
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25 MB
24c-Dan Sullivan Unique Ability - Genius Network Interviews.mkv
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125.7 MB
25-Client-Services Module 2 - Common Problems & Solutions.pdf
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230.9 kB
26-Q&A Call 1 (Modules 1-2).webm
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76.4 MB
26-Questions & Answers.txt
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9.1 kB
26-Transcript.txt
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148.1 kB
27-Client-Services Module 3 - Getting Results for Clients Using The Traffic Engine.pdf
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205.7 kB
28-Q&A Call 2.webm
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73.4 MB
28-Questions & Answers.txt
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6.5 kB
28-Transcript.txt
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149.1 kB
My Drive
Data
André Chaperon - Modern Marketing
07-[CORE] The Durable Business
Name
Owner
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00-The Durable Business.pdf
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525.6 kB
01-TDB - Introduction.mp3
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8.2 MB
01-TDB - Introduction.pdf
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1 MB
02-Discover, Part I - Experience, Expertise, and Audience.mp3
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9.1 MB
02-Discover, Part I - Experience, Expertise, and Audience.pdf
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8.2 MB
03-Discover, Part II - Research and Immersion.mp3
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5.3 MB
03-Discover, Part II - Research and Immersion.pdf
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11.1 MB
04a-Discover, Part III - Questions Framework.pdf
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735.2 kB
04b-Want Your Startup to Succeed - 'Get Out of the Building'.mkv
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30.3 MB
05-Project X - Part I.mp3
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2.5 MB
05-Project X - Part I.pdf
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685.9 kB
06-Validate, Part I.mp3
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3.8 MB
06-Validate, Part I.pdf
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365.7 kB
07-Validate Part II (Messaging & Writing Framework).mp3
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5.9 MB
07-Validate Part II (Messaging & Writing Framework).pdf
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3.3 MB
08-Validate, Part III (Build Experiment).mp3
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3.7 MB
08-Validate, Part III (Build Experiment).pdf
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405.3 kB
09-Build, Part I (Minimum Viable Infrastructure).mp3
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3.7 MB
09-Build, Part I (Minimum Viable Infrastructure).pdf
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192.1 kB
10-Validate, Part IV (FB Testing Traffic Framework).mp3
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4.9 MB
10-Validate, Part IV (FB Testing Traffic Framework).pdf
me
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522 kB
My Drive
Data
André Chaperon - Modern Marketing
08-Art of Email (Live Workshop)
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Owner
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01-Week 1.mp4
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322.8 MB
01-Week 1.png
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77.7 kB
02-Q&A Call 1.mp4
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360.9 MB
02-Transcript.txt
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167.8 kB
03-Transcript.txt
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56.4 kB
03-Week 2.mp3
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58.2 MB
04-Q&A Call 2.mp4
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361.8 MB
04-Transcript.txt
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180.8 kB
05-Week 3.mp3
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68.8 MB
06-RBS Review (Robin Harford).docx
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71.7 kB
06-Review of student RBS.mp4
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1 GB
06-Transcript.txt
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60.2 kB
07-Q&A Call 3.mp4
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07-Transcript.txt
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07-Workshop Questions - Week 3.docx
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08-Transcript.txt
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08-Week 4.mp3
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09-Review of student SOS.mp4
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09-SOS Review (Julie Angel).docx
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09-Transcript.txt
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10-Q&A Call 4.mp4
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10-Transcript.txt
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10-Workshop Questions - Week 4.docx
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11-Week 5.mp3
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12-November Masterclass - Dating (Khara for Anna) .docx
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12-Review of student Bridge Email series.mp4
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12-Transcript.txt
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My Drive
Data
André Chaperon - Modern Marketing
09-Momentum Builder Workshop (Lean Edition)
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00-Momentum Builder Workshop (Lean Edition).pdf
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01-Pre-Work - Thematic Arcs (Themes).mp3
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01-Pre-Work - Thematic Arcs (Themes).pdf
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02a-Overview, Strategy, Themes.pdf
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02b-Overview, Strategy, Themes.mp3
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02c-Overview, Strategy, Themes.mp4
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03-Facebook Ad.mp3
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03a-Facebook Ad.pdf
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03b-Facebook Ad.mp4
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03c-Review of the work.mp3
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04a-Landing Page.mp3
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04a-Landing Page.pdf
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04b-Unscripted Audio Narration.mp3
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04c-Lesson 4 Feedback.mp3
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05a-Relationship-Building Emails.mp3
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05b-The Transformative Power of Classical Music.mp4
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05d-Lesson 5 Feedback.mp3
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05e-Coen van Broekhoven.docx
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06a-Promotional Emails.mp3
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06b-Unscripted Audio Narration.mp3
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06c-Brian Shelton (Lesson 6).docx
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06c-Lesson 6 Feedback.mp3
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07-Q&A Call Recording.mp3
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07-Transcript.txt
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08a-Bonus Chapter - The Secret Sauce.mp3
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08a-Bonus Chapter - The Secret Sauce.pdf
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08b-The Architect & The Gardener.mkv
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09-Bonus - Q&A Call Recording #2.mp3
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09-Transcript.txt
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Get Discount ?

We find ourselves at a threshold — a changing of the guard — because the ‘Game of Marketing’ is about to change…

Modern Marketing Manifesto (M³)
We will make three promises to you.

First, we’ll tell you the truths that no one else is talking about, so you know the written — and unwritten — rules of the modern marketing game.

Not partial truths that are just enough to get you in trouble (and then think it’s your fault for doing something wrong when something goes sideways).

The whole truth.

Our second promise is all about the skills you need to be an effective modern marketer.

Everyone building a happy customer-producing business needs to master four non-negotiable skills. We’ll unpack each one and explain how they work together to (dramatically) improve your results.

Third, we’ll reveal the ‘secret sauce’ that makes our marketing so engaging and effective.

Those promises are delivered in the following four-part series:

(Part 1/4) Modern Marketing Manifesto (M³)
(Part 2/4) Modern Marketing Manifesto (M³)
(Part 3/4) Modern Marketing Manifesto (M³)
(Part 4/4) Modern Marketing Manifesto (M³)
On January 3rd, 2022 we removed all our individual courses from the market. We did this because we found that many of our students entered our world through one of these courses — which represents only a part of a greater whole — and therefore had an incomplete picture of their role as a marketer, creator, or creative professional with expertise to share.

Over time some of our students purchased additional courses from us — another “cog” in the system — revealing more of the metaphorical elephant. A wider perspective of the “system of business,” but still an incomplete picture.

The insight we observed from our pool of thousands of customers was that our most successful students owned our four core courses. And as such, had a complete perspective and could therefore make strategic decisions on what elements to prioritize for their needs as it related to the system as a whole.

Put another way, because they could see the whole picture — the entirety of the system as it relates to getting attention, sustaining attention, and monetizing attention — they could execute with more precision, and see better results sooner.

The Modern Marketing System (MMS) embodies all our professional work within a single systematic umbrella.

When you enroll in MMS, you get access to:

Art of Email (AoE)
Sphere of Influence (SOI)
The Traffic Engine (TTE)
and The Durable Business (TDB)
Together, these parts teach three critically important non-linear skills:

Getting attention,
Sustaining attention,
and monetizing attention
… which all — systematically — contribute to the performance of a business. Getting, sustaining, and monetizing attention all need to “row in the same direction.” They can’t be optimized individually. Each must connect to the others like puzzle pieces that fit together perfectly.

There’s no template — each MMS student will create their own unique puzzle pieces as it relates to their unique business. But they all HAVE to fit together systemically to get results.

‘The System’ Is For People:
Who have expertise to share, who create value for others from their own experience.
People who want to profit from the value they have to share with an audience who values that work enough to pay for it (and love enough to tell others about).
Willing to do the work to achieve their goals and dreams.
People who care about solving real problems in unique and interesting ways.
People who have a serve-first customer-centric mentality. Who recognize that when they serve first, they get paid (well) and earn financial freedom as a result of that service.
People Who Want:
Control over their lives. (Knowing that tomorrow will be better than today, next month better than last month.)
Pride in their results. For themselves, and for the people they care about serving.
Lifestyle that reflects their values. (Dan Sullivan’s 4 Freedoms: time, money, relationships, and purpose.)
Feel good about how they’re showing up in the world.
‘The System’ Is NOT For People:
‘The System’ is not for the ‘get rich quick’ crowd looking for hacks, secrets, and loopholes to make a quick buck. (Read the four P.S. sections in our Modern Marketing Manifesto series.)
Unwilling to do the work.
Perpetually looking for the new shiny thing rather than doing the things that work.

André Chaperon – Modern Marketing
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