Charles Miller – The Writersonal Branding Playbook

Charles Miller - The Writersonal Branding Playbook (5.4 GB)

Last Updated Date: 04-07-2023

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“You’re Insane.”

That’s what the best marketer I know said to me.

It was after I told him my plan for this writing and personal branding course.

But let’s back up a bit.

His name is Chris.

He’s someone I added to my network a few years ago.

He’s one of the best course sellers in the world – no exaggeration.

He’s worked with people who are one step below the biggest names in the game.

I’m talking about content creators who are just a tiny bit smaller than Grant Cardone and Tony Robbins.

He has generated over $300 million in revenue for his clients.

So, I thought he was the guy to show this course too.

He took a look, told me it was awesome, gave me a few tips on improving it, and then asked me for my plan on how to sell it.

This is what I told him:

This course is the last course I’ll ever sell. All future info will be added to it for free.

The first 1,000 buyers will get a $100 discount just for being early adopters.

After those 1,000 copies are gone, I’ll never offer a discount again. No exceptions.
He was MAD.

Then he started bargaining with me.

First, he asked if I would consider adding some bells and whistles and selling it for around $2,000. He said I could make $500k+ on it this year.

I told him that’s way too much money, and that the pricing was firm.

Then he asked if I would consider breaking it up into 5 courses (writing, Twitter, LinkedIn, content creation, and freelancing) and releasing one for about $200 every year for the next 5 years. He said I could make $50k+ every launch.

I told him I don’t want to drip the content out unnecessarily, and that it was all gonna come out at once.

“So you’re really gonna give everything away for $197 and never sell a course again?” he said.

“Yes”, I replied.

And then he sent me the message that’s in big bold letters at the top of this page:

“You’re insane.”

And maybe I am, but this feels right, so I’m gonna do it.

Now, this is gonna be a typical corny course sales page.

I’m not gonna show you photos of me in Lamborghinis, make you feel bad about yourself, or use tons of pain/shame to sell.

I’m also not gonna ask my influencer friends to give me inorganic testimonials even though they never even went through the course (internet marketers do this ALL the time).

Stuff like that is part of the reason why I’m getting out of this game.

Instead, we’ll keep it simple.

I’ll just answer what are probably your 10 most burning questions, and then you’ll decide if you want the course or not.

And we’ll do all of that on this ugly sales page with this awful design.

Honestly, writing that out, I’m starting to think I really am insane 😂

But it’s too late now.

So let’s get started…
Who Are You?
Here’s me in my Lambo that I bought with that sweet, sweet writing and personal branding money:

Just kidding.
Actually, though, here are some photos of me at a wedding and on the golf course (I’ve been playing for 15 years, and I’m still awful):

But let’s do a little backstory too:

From 18 to 22 years old, I had no idea what I wanted to do in life, and it was killing me. I dropped out of college, did nothing for a while, and couldn’t find a single thing that felt right.

From 23 to 25, I found entrepreneurship, fell in love with the idea of starting a business, and got the absolute shit kicked out of me in eCommerce. My first business got shut down by Etsy, and the next two lost over $20,000 combined.

When I was 25, I decided it was time to put entrepreneurship on pause. Partially because I was tired of failing, but mostly because I had $0 in the bank. I started applying for jobs, and while waiting to hear back, I applied for freelance writing gigs. Writing ended up working out before I even got a job interview.

Three months later, I was earning enough to live. Then I kept showing up every day, building better offers and getting better clients until I was a $100k per year earner. Finally, I started a personal brand, grew my network, amassed a following, and raised my income by about 200% in 18 months.

I hate writing the following list because it sounds like bragging, but you should know what I’ve done so you can trust me to deliver on this product.

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