ClickMinded - Email Marketing Course (4.95 GB)
Last Updated Date: 08-11-2021
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ClickMinded - Email Marketing Course
01-Introduction To Email Marketing
02-Introducing Your Instructor - Lucas Chevillard
03-Introduction To Automations And ESPs
04-Email Marketing Campaigns
06-Creating A Campaign
07-Hands-On Email Campaign Copywriting
08-Building Your Campaigns
09-Optimization Tracking And Deliverability
10-Tools And Services
12-Bonus Standard Operating Procedures (SOPs)
The ClickMinded Email Marketing Coaching teaches you EXACTLY methods to massively improve gross sales with highly effective e mail advertising and marketing automation.
That is only a style of what you’ll get within the course.
How e mail advertising and marketing matches into your enterprise
Why e mail advertising and marketing is basically completely different than every other channel on the market (and methods to persuade ANY consumer, boss, or teammate to spend money on e mail advertising and marketing)
Simplifying the way in which you consider e mail advertising and marketing: there are solely THREE forms of emails and TWO strategies of distribution
The three elementary ideas that you’ll want to at all times take note when engaged on e mail advertising and marketing
The e-mail advertising and marketing framework
The best way to construct a “lifecycle” technique utilizing simply 4 forms of campaigns (and the way every of these helps you with a particular a part of your gross sales funnel)
Uncover how one can borrow ways from firms like Slack, Airbnb, and Netflix to get your new subscribers to take motion as quickly as they be part of your record
Be taught to realize DEEP ranges of engagement together with your customers by utilizing knowledge to phase subscribers and set off content material (with examples from Spotify, Kickstarter, Casper, and ProductHunt)
The best way to “win again” customers who’ve stopped interacting together with your emails and put them again into your funnel (it is a tremendous fast win that the majority entrepreneurs neglect about)
Why it’s best to care about “record hygiene” should you actually care about your subscribers (spoiler alert: unengaged subscribers can have a destructive influence on those that care about your emails)
The ONE time it’s alright to ship a broadcast e mail to your complete record (and methods to do it proper, so that you don’t find yourself within the spam folder)
Subscriber segmentation technique
The best way to be sure you get your complete image for every of your e mail subscribers (the place they’re in your funnel, the place they got here from, what’s the final motion they took, and so forth.)
The 4 forms of knowledge it’s best to use to successfully phase your subscribers: implicit knowledge, express knowledge, consumer personas, and engagement
The suitable means to make use of tags and customized fields to collect knowledge and phase subscribers (most individuals mess this one up)
10 highly effective segmentation methods to get extra opens, clicks, and income out of your campaigns
Implementing segmentation on any e mail service supplier, with step-by-step walkthroughs
The best way to use “choice-primarily based workflows” to robotically phase and e mail subscribers primarily based on the info you’ve gathered (that is the simplest technique to do personalization at scale)
The best way to create a world-class e mail marketing campaign like Airbnb
The FIVE questions you’ll want to reply earlier than you even begin establishing a brand new e mail marketing campaign (crucial one: how will you measure the success of your e mail?)
A 3-step framework to beat the key challenges of e mail design: a number of purchasers, cellular views, picture-friendliness, new cellular working techniques, and wearables
Efficient copywriting ways to make your emails stand out—do you know that the common customers solely spend about 8 seconds studying an e mail?
The precise step-by-step course of you need to use to just be sure you ship 99% of your e mail campaigns with out a single apparent error
[Walkthroughs] The best way to create world-class automated workflows
Step-by-step walkthroughs on methods to arrange 8 highly effective automated campaigns from scratch: onboarding, trials, reserving a name, webinars, flash gross sales, cross-sells and upsells, cart-abandonment, and newsletters
The best way to construct a system that manages your entire campaigns and prevents conflicts between them
Optimizing your e mail campaigns
The 8 metrics you’ll want to measure and monitor earlier than you begin making an attempt to optimize your campaigns (it’s not simply open and click on charges!)
Uncover the THREE levers you need to use to optimize any metric for any e mail marketing campaign
How to verify your emails truly attain your subscribers’ inbox (it’s not nearly your spam or unsubscribe fee—plenty of issues occur even earlier than that!)
[Bonus] Favourite instruments
All of our favourite e mail advertising and marketing instruments to extend deliverability, get third-get together knowledge about your subscribers, write higher emails, create interactive emails, and extra.
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InformationOur courses are uploaded to Google Drive, you can view or download them.
Our system is automatic, you will receive the course immediately after payment.
If you enter a wrong gmail account during checkout, we will assist you as soon as possible (within 8 hours).
All your information will be completely confidential.