Dan Wardrope - Click & Deploy Sales Android (2.4 GB)
Last Updated Date: 04-16-2023
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I’d like to introduce you to Mr AI.
He wasn’t always Mr AI though.
He was a regular lead gen guy, like the rest of us…
…generating leads for lawyers.
Desperate for his leads to be sh!t hot…
… he spent months tweaking his targeting, franken-funnel and creative.
Only to get hit with emails like this, all too often:
“Can we put a stop to the leads please, the quality is just not there’
So he did a bit of digging…
It turns out these clued-up solicitors weren’t great at answering the phone fast, and weirdly had a hard time qualifying their own customers.
Good quality prospects were being thrown away.
Leads were sitting around going cold and Mr AI was getting an ear-bashing, even though he wasn’t at fault.
Common problem for lead gen agencies ‘eh?
Around the same time, Chat GPT-3 was released and Mr AI got super curious!
Could he get the technology to understand if someone qualified for a service, based on the information it was fed?
And could he then ask it to respond appropriately, intelligently and in a human-like fashion?
(In fact, even better than human as the hot-shot lawyers kept screwing up the leads)
Figuring it out, was no picnic!
Eventually, Mr AI built this new qualifier into his landing page and added a booking bot for good measure.
These were the results:
Clients were talking to better qualified leads, from the off.
And the cost to generate each lead fell through the floor.
But, how does it all work?
By feeding the AI with criteria gathered from the FB lead form, it digests this information and assesses whether or not a prospect qualifies for the service.
The AI then communicates back with the prospect providing detailed answers as to whether they qualify and why, adding a human touch by relaying specifics from the initial information provided.
Those that qualify are then invited to book a call.
This double opt-in ensures clients only speak with 100% qualified prospects, meaning they’re some of the strongest quality leads in the market.
The before and after, looks like this:
You may have seen a problem?
Leads that aren’t ready to book a call, will fall through the cracks!
If your clients haven’t got sales staff to mop up? Unfortunately, those leads are on the long road to nowhere.
You could hire sales staff to work them? But that’s more costs coming out of your pocket.
Or if you’re lucky enough to already have sales peeps? You could draft them in to help.
But asking highly-skilled, expensive workers to do a menial and monotonous task feels like a huge waste.
Instead, Mr AI needed something that could cope with asking repetitive qualification questions, without ever missing a reply.
Would be quick witted enough to adapt against the most contrary prospects, without ticking them off.
And would be available 24/7.
Even the most committed sales person couldn’t fit the bill. He needed a sales-android!
So, he went out and built one.Dan Wardrope – Click & Deploy Sales Android
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