Digital Marketer – E-Commerce Marketing Master 2022

Digital Marketer - E-Commerce Marketing Master 2022 (18.4 GB)

Last Updated Date: 03-18-2024

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Are you looking to elevate your skills as a Digital Marketer in E-Commerce Marketing in 2022? Look no further than the E-Commerce Marketing Master course, designed to help you master the core concepts and strategies needed to excel in the world of online retail. In this comprehensive program, you will learn the essential modules that will guide you through key aspects of e-commerce marketing and provide you with the tools you need to succeed in this rapidly growing industry.

Module 1 kicks off with an overview of core concepts that are vital for any e-commerce marketer to understand. From validating proof of concept with the E-commerce Tree of Life to evaluating product market fit, you will gain a solid foundation in the core pillars of e-commerce and why strategy is essential in this competitive landscape. The course will also cover the Customer Value Journey for e-commerce, helping you to understand how to effectively engage and convert customers throughout their journey with your brand.

Moving on to Module 2, you will delve into creating your customer avatar and crafting compelling offers that resonate with your target audience. By exploring the key e-commerce attributes and examples of transactional e-commerce offers, you will learn how to develop an offer stack that drives conversions and builds customer loyalty.

Module 3 focuses on optimizing your online store to maximize sales and engagement. From creating the ideal homepage hierarchy to organizing collections and setting up your menu, you will learn how to create a seamless and user-friendly online shopping experience. The module also covers product photography techniques that will help you showcase your products in the best possible light.

In Module 4, you will explore sales channels such as email marketing and paid advertising, learning how to create effective email flows, campaign emails, and ads on Meta platforms. By mastering the art of copywriting and creative testing, you will be able to optimize your campaigns for maximum ROI and customer engagement.

Module 5 takes a deep dive into building a social store and expanding your e-commerce presence onto social media platforms. With guidance from instructor Lauren Petrullo, you will discover the benefits of using Meta and social shops, as well as key strategies for setting up and managing your social store effectively. The module also covers social selling KPIs, standard operating procedures for social shops, and the future of social commerce in the metaverse.

As a bonus, you will have access to exclusive workshops and resources to further enhance your e-commerce marketing skills. Build a winning e-commerce product page with Ezra Firestone, create foolproof product promotions with Lauren Petrullo, and ignite your email promotions with Digital Marketer’s Email Promo Jumpstart Pack.

Overall, the E-Commerce Marketing Master course is designed to equip you with the knowledge and skills needed to excel as a Digital Marketer in the competitive world of online retail. Whether you are new to e-commerce marketing or looking to take your skills to the next level, this comprehensive program will provide you with the tools and strategies you need to succeed in 2022 and beyond. Don’t miss this opportunity to become a master in e-commerce marketing and drive success for your online business.

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