Flux Academy – Brand Design Mastery

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Flux Academy - Brand Design Mastery (12.3 GB)

Last Updated Date: 05-11-2022

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Flux Academy - Brand Design Mastery
Name
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1. Welcome
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2. Closing a branding project
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3. Brand Strategy
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4. Creative Direction
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5. Logo Design
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6. Visual Identity
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7. Delivering The Brand Identity
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8. Advanced Branding Topics
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9. Conclusion & Whatu2019s next
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Resources Doc. Link.txt
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205 B
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Flux Academy - Brand Design Mastery
1. Welcome
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1. Course Overview and How to Make the Best of It.mp4
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103.6 MB
2. Course Project & Certification.ts
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78.4 MB
3. Introduction to Your Instructors.ts
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75.2 MB
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Flux Academy - Brand Design Mastery
2. Closing a branding project
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4. The Value of a Strategic Brand Design Process.ts
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349.9 MB
5. The Discovery Call.ts
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587.7 MB
6. Pricing & Scope.ts
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421.3 MB
7. Proposal & Negotiation.ts
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413.1 MB
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Flux Academy - Brand Design Mastery
3. Brand Strategy
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8. Understanding and Developing Brand Strategy.ts
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193 MB
9. Defining Business Purpose- Vision and Mission.ts
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197.2 MB
10. Defining the Customer Persona.ts
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145.9 MB
11. Defining Market Position.ts
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381.2 MB
12. Finding The Big Idea.ts
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162.5 MB
13. How to Run a Successful Strategy Session.ts
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478.6 MB
14. Developing the Strategy and Gaining Insight.ts
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166.8 MB
15. Presenting the Strategy.ts
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128.6 MB
16. Case Study- DoubleYou.ts
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111.2 MB
17. Mod 3 Assignment- Project Overview & Brand Strategy.ts
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39.8 MB
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Flux Academy - Brand Design Mastery
4. Creative Direction
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18. What is Creative Direction in Branding.ts
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315.2 MB
19. Finding Inspiration and Doing Research.ts
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841.2 MB
20. Designing Moodboards.ts
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621.5 MB
21. Presenting Visual Direction to Clients.ts
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505.8 MB
22. Case Study- Architecture Brand.ts
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241.3 MB
23. Mod 4 Assignment- Creative Direction.ts
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11.4 MB
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Flux Academy - Brand Design Mastery
5. Logo Design
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24. What Makes a Good Logo.ts
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453.7 MB
25. Logo Types and Terms.ts
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270.8 MB
26. Sketching ideas.ts
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288.4 MB
27. Vector Techniques for Logos.ts
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129.9 MB
28. Refining the Logo and Composition.ts
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190.7 MB
29. Case Study- Logo Design (Dust Palace _ Saver One _ Architecture Brand).ts
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241.1 MB
30. Mod 5 Assignment.ts
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25.3 MB
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Flux Academy - Brand Design Mastery
6. Visual Identity
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31. Developing a Design Concept.ts
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242.2 MB
32. Selecting and Editing Type.ts
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455.5 MB
33. Color in Visual Identities.ts
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268.3 MB
34. Broadening Your Identity Design.ts
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279.6 MB
35. Applying the Brand Online & Offline - Mockups.ts
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339.2 MB
36. Putting It All Together- Identity Presentations.ts
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529 MB
37. Presenting and Getting Feedback.ts
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360.1 MB
38. Case Study & Demo.ts
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208.5 MB
39. Mod 6 Assignment- Visual Identity.ts
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15.6 MB
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Flux Academy - Brand Design Mastery
7. Delivering The Brand Identity
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40. Wrapping up the project.ts
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168.6 MB
41. Creating brand guidelines.ts
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264.3 MB
42. Delivering files and assets.ts
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240.4 MB
43. Mod 7 Assignment- Brand Guidelines Delivery.ts
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6.9 MB
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Flux Academy - Brand Design Mastery
8. Advanced Branding Topics
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44. Brand Architecture.ts
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292.9 MB
45. Naming.ts
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311.9 MB
46. Rebranding.ts
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350.5 MB
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Flux Academy - Brand Design Mastery
9. Conclusion & Whatu2019s next
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47. Getting your certification.ts
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17.2 MB
48. Whatu2019s next!.ts
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70.1 MB
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Adding branding to your services means creating more value and charging more.
But even though it sounds like a smart business move, you haven’t figured out how to make it work for you.

Potential clients approach you for branding but sales conversations fizzle out because you don’t know how to achieve their business goals, and they can tell.

Or worse, you aren’t sure what you’re supposed to deliver for a branding package so you don’t even attempt to sell it to clients.

Adding branding to your services feels ridiculous (even if you’re already doing it unofficially) because your own branding looks so amateur.

You know you should be looking for clients but you feel you’re unable to piece together a process that you can follow from start to finish.

Even when a client does pay you to design their brand identity, you get stuck in endless loops of feedback and revisions because they don’t trust you enough.

You don’t want to just muddle through client projects like an amateur.

You want to follow a complete, tried-and-tested roadmap, knowing you aren’t missing or skipping any steps.

You want to work with bigger clients, do what you love full time, and build a stable business.

With the right processes, knowhow, and professional feedback, you can deliver more value to your clients, earn more money, and have more fun in the process.

That’s why we created…
Brand Design Mastery

Everything you need to sell and deliver full professional brand design as a service
Brand Design Mastery is an online course designed to help you go from robust strategy to unique visual identity as efficiently as possible.

It’s the only program available that covers both strategy and design AND includes coaching and support to help you implement what you learn.

Enroll Now
By the end of the program,
you’ll be able to…

Offer a full-stack solution
No more leaving money on the table because you’re limited to web design when your clients need more. You’ll create more value for your clients and earn more money per project.

Work faster
Stop wasting time making mistakes that can be prevented with a clear, step-by-step process. We’ll show you how to go from strategy to visual identity while making life infinitely easier for yourself and your clients.

Advise clients on strategy
There are clients out there who want your expert advice. You’ll learn how to uncover the true essence of a company and use that understanding to define a strategy that supports your client’s business goals.

Sell with confidence
Don’t sell yourself short because you’re a “self-taught” designer. We’ll provide feedback and coaching so you can quickly improve your branding skills. Before long, you’ll be able to confidently deliver high quality work and charge accordingly.

Meet your
instructors
Ran Segall
Ran Segall has been a freelance web designer for 17 years — 6 of those as a full-time business owner.

He started his career at big advertising and branding agencies, and as a freelancer, has served clients in many industries, including tech startups, social enterprises, and restaurateurs.
By developing high-value skills, he scaled his freelance web design business to over $250k in yearly revenue.

Since 2015, Ran has been sharing his learnings on his YouTube channel, Flux — the very foundation of Flux Academy.

Rachel Hurry
Rachel Hurry is the founder of Moka Brand Studio, an independent design studio specialising in in Strategy, Brand and Website Design.

In 2021 she joined Flux Academy as a Web Design and Freelancing Coach.

Her formal training is in brand identity design and has a passion for people and psychology. She spends her time creating content & coaching for Flux, designing for clients all over the world and being a mom to the coolest 3 year old.

Matt Brunton
Matt Brunton is a designer, strategist, and creative director from the north of England.

He began working full-time as a graphic designer in 2004 and in the last 18 years has worked for agencies, on his own businesses, and in in-house creative and leadership roles.

Today he splits his time between creating educational content with Flux, his own branding studio, and freelancing on high-profile campaigns with some of London’s leading advertising agencies.

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