B1: The Builder’s Philosophy
In this block, I introduce myself and give you the background to begin developing your ideas. From “Finding Your Why” to your “Survival Guide”, Block 1 covers the basic prerequisites to beginning your brand, where I share my personal experiences and how I chose to maintain my mindset to this day. My goal is to teach you how to become a leader and guide your brand to success.
B2: The Idea
Block 2 goes straight into coming up with your idea. I go over the various strategies and techniques that my competitors and I have used to fully develop ideas through market research and consumer surveys. The idea is the starting block to creating your product and I teach you how to not only come up with a successful idea, but also how to validate your ideas.
B3: Branding
These videos go over the importance of branding and how to set up a successful brand. It’s not always easy to choose a name or to create a set of core values. Block 3 will guide you through step by step on how to find your brand and how you will be able to begin building your brand’s image for the future.
B4: Creatives
In Block 4, I highlight the importance of creativity within your brand. Not only do you have to use your imagination, but your potential customers can be an influence to the image that you are trying to create as well. In these videos, I teach you how to maximize your conversion rates through creativity and well thought out content.
B5: Product Development
Developing a prototype is exciting yet challenging. These videos will teach you how to design and begin planning to test your products through prototypes and MVPs. I will also cover how packaging design can be the key to success for your products and how to create the best packaging based on your brand persona.
B6: Manufacturing
After you have completed testing your prototypes and MVPs, it is important for you to begin finding a supplier. From getting your samples, to placing your first order, Block 6 will teach you how to manufacture and ship your first products. This is an exciting time, but it is also important to make sure you understand all the logistics of it before diving in.
B7: Logistics
Block 7 goes over the different types of shipping methods that will best fit your brand. In these videos, I will cover the logistics behind each type of shipping method and explain to you the shipping processes. When the time comes for you to choose a shipper, you will be able to understand which shipping method is best for your products.
B8: Organic Digital Media
In these videos, I discuss the advantages to building your social media profiles and how you can utilize them to expand your brand. Different types of content will bring in customers from all types of niches, so it is important for you to understand how you can gear your content towards your specific brand persona.
B9: Paid Digital Media
Creating ads and figuring out which platforms are best for your money is not an easy decision to make. Block 9 goes over the process behind paid digital media and how good digital media can be very effective towards your brand. I share my personal experiences and introduce you to the unlimited potential of digital media.
B10: Influencer Marketing
Block 10 helps you decide which type of influencer will best fit the future of your brand. From Micro vs. Macro Influencers to choosing an influencer and even reaching out to them, I will go over all of these exciting topics in these videos. The increasing popularity of using influencers is the key to taking your brand to the next level
B11: Retention & Loyalty
Now that you’ve built up a customer base, you have to be able to keep them around for the long run. Customer engagement is one of the essential building blocks to your brand. Block 11 discusses the impact of email and SMS marketing and how you can make a lasting impact with your customers.
B12: Fulfillment
After you’ve received your orders, you have to start shipping out your orders. With these videos, I go over which shipping options are going to best suit your products. It isn’t as easy as just sending a couple packages out, especially once you’ve become an established brand. Block 12 goes in depth about which shipping methods are the most successful and cost efficient.
B13: Operations
Project Management is essential to keeping you and your team on the same page. Your inventory, barcodes, customer support, and other operations are all a part of keeping your business up and running. In Block 13, I teach you the best methods to ensuring that you are always on top of the operations that occur within your brand.
B14: Simplified Finance
Simplified Finance discusses eCommerce Finance and how you can optimize your expenses to make sure that you are making the most ROI on your products. I teach you how to price your products correctly and how to set up your brand to build profit. The action items included are also tools to keep you on track and effectively organize the financial aspects of building a brand.
B15: Business Essentials
Registering your company is actually not as hard as you think. Block 15 goes over trademarking and copyright your company so that you can officially brand your products. I also cover how you can find a partner and manage equity effectively through specific credit cards & banks that will be able to help boost your company.
B16: Store Launch
Launching your story is an exciting time. However, you must make sure that your store is setup for the smoothest customer experience. In these videos, I teach you how to launch your Shopify store and create crucial pages to gain exposure for your store. I also show you how to utilize offers and coupon codes to entice your customers and help you gain as many sales as possible.
B17: Post-Launch Optimization
After launching your store, you want to make sure that you optimize conversion rate. In Block 17 I teach you how to maintain your store and create the best experience for you and your customers. It is important for you to create a store that is simple, yet intuitive, in order for you to maximize conversion rates.
B18: Scale
Your next hire, or product, could be a difficult step for your company. Block 18 goes over the different ways to scale your company and leverage growth. I teach you the best way to create a board of advisors so that you can effectively create a team around you company. This will establish the future of your company and increase growth.
B19: Understanding Your Data
In order to improve your business, it is necessary for you to understand the data that goes behind it. In Block 19, I will cover the analytics behind your store’s performance and how you can utilize this information to improve the effectiveness of your store. Specifically, I will show you how to understand and use Shopify and Google Analytics.
B20: Ultimate Tool Kit
The Ultimate Toolkit includes action items for you to complete in order for you to maximize the potential of your brand. Be sure to complete each of these, as they are all necessary steps to growing your brand.
B21: Webinars, Podcasts, &Additional Value
After you’ve finished learning how to build a business from the ground up, it’s time for some additional content! Block 21 includes Webinars and Podcasts hosted by Jason Wong where he talks about his personal experiences in the E-Commerce industry. There are also more documents and action items for you to take advantage of and these will be constantly updated!
Jason Wong – The Full Building Block Class
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