Jon Loomer – Facebook Ads And iOS 14

Jon Loomer – Facebook Ads And iOS 14

in on 07/08/2021
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Jon Loomer – Facebook Ads And iOS 14
  • ⭐ Learn online (no require download), easy download (Google Drive)
  • ⭐ Ensure to get all files in the file list
  • ⭐ Get free update course through your email
  • ⭐ Last Updated Date: 03-18-2024
  • ⭐ Course Size: 1.77 GB

Jon Loomer - Facebook Ads And iOS 14 (1.77 GB)

Last Updated Date: 03-18-2024

Google Drive Proof

Jon Loomer - Facebook Ads And iOS 14
Files
1. Introduction and Overview - Intro.mp4
2. The iOS 14 ATT Prompt.mp4
2. The iOS 14 ATT Prompt.pdf
3. The Direct Impact of the Prompt.mp4
3. The Direct Impact of the Prompt.pdf
4. The Indirect Impact of the Prompt.mp4
4. The Indirect Impact of the Prompt.pdf
5. Private Click Measurement.mp4
5. Private Click Measurement.pdf
6. Overview- Aggregated Event Measurement.mp4
6. Overview Aggregated Event Measurement.pdf
7. Attribution Changes (Unified Setting).mp4
7. Attribution Changes (Unified Setting).pdf
8. Expected Impact on Results.mp4
8. Expected Impact on Results.pdf
9. Compare Windows.mp4
9. Compare Windows.pdf
10. Find Your iOS Audience Size.mp4
10. Find Your iOS Audience Size.pdf
11. Targeting Changes.mp4
11. Targeting Changes.pdf
12. Impact to Automated Rules.mp4
12. Impact to Automated Rules.pdf
13. Optimization Changes.mp4
13. Optimization Changes.pdf
14. Resource Center.mp4
14. Resource Center.pdf
15. Understanding 8-Event Limit.mp4
15. Understanding 8-Event Limit.pdf
16. Custom Conversion Strategies.mp4
16. Custom Conversion Strategies.pdf
17. Value Optimization.mp4
17. Value Optimization.pdf
18. Domain Ownership and the 8-Event Limit.mp4
18. Domain Ownership and the 8-Event Limit.pdf
19. Domain Verification Steps.mp4
19. Domain Verification Steps.pdf
20. Domains vs. Subdomains.mp4
20. Domains vs. Subdomains.pdf
21. Domain Verification vs. Business Verification.mp4
21. Domain Verification vs. Business Verification.pdf
22. Where Are My Events--.mp4
22. Where Are My Events.pdf
23. Domain Verification, Consultants, and Agencies.mp4
23. Domain Verification, Consultants, and Agencies.pdf
24. House of Brands Problem.mp4
24. House of Brands Problem.pdf
25. Domain Owned by Another Business.mp4
25. Domain Owned by Another Business.pdf
26. Ecommerce Platform Problem - Power Hitters Club - Power Hitters Club.mp4
26. Ecommerce Platform Problem.pdf
27. When the Prompt Goes Live.mp4
27. When the Prompt Goes Live.pdf
28. SKAdNetwork API.mp4
28. SKAdNetwork API.pdf
29. Impact to Business Tools for Mobile App Advertising.mp4
29. Impact to Business Tools for Mobile App Advertising.pdf
30. Conversion Schema.png
31. 63 Events vs. 8 Events.png
32. Conversions API.mp4
32. Conversions API.pdf
33. Google and iOS 14.mp4
33. Google and iOS 14.pdf
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In September 2020, Apple released the iOS 14 operating system, which included a significant change that would have a profound impact on Facebook advertising. This change involved the addition of a privacy prompt to all iOS apps, including Facebook, which would require users to opt in if they wanted their data to be shared with third-party apps for targeted advertising.

This move by Apple was designed to give users more control over their privacy and data, but it also meant that Facebook would no longer be able to collect as much data from iOS users for ad targeting purposes. As a result, Facebook had to make adjustments to its ad targeting, optimization, and reporting processes to comply with these new rules.

One of the most significant changes brought about by iOS 14 is the limitation on the number of optimization events that advertisers can track. Previously, advertisers could track an unlimited number of events, such as purchases, sign-ups, or conversions, to optimize their ad campaigns. However, with iOS 14, advertisers are now limited to tracking just 8 optimization events per domain.

In addition to the optimization events limitation, Facebook also introduced a new feature called Aggregated Event Management, which allows advertisers to prioritize which events are most important to their business. This feature helps advertisers to focus on the key events that drive the most value for their business, rather than tracking every single event.

Another important aspect of iOS 14’s impact on Facebook advertising is the configuration of Value Optimization. This feature allows advertisers to optimize their ad campaigns for the most valuable actions, such as purchases or sign-ups, rather than just clicks or impressions. By focusing on the actions that drive the most value for their business, advertisers can improve the effectiveness of their ad campaigns and drive better results.

To help advertisers navigate these changes and ensure that they are best prepared for the iOS 14 update, Facebook has created a detailed, step-by-step video series called “Jon Loomer – Facebook Ads And iOS 14”. This series covers everything you need to know about the iOS 14 update and its impact on Facebook advertising.

The series starts by explaining what the iOS 14 prompt is and how it works, as well as how it affects data and what Facebook is doing to address it. It then goes on to discuss the impact of the update on ad targeting, optimization, reporting, and overall effectiveness. By understanding how these changes will affect your advertising strategy, you can make the necessary adjustments to ensure that your campaigns continue to perform well on Facebook.

One of the key takeaways from the training series is the importance of taking action now to prepare for the iOS 14 update. By following the specific steps outlined in the series, you can ensure that you are ready for the changes that are coming and that your ad campaigns continue to deliver results for your business.

In conclusion, the iOS 14 update has brought about significant changes to Facebook advertising, requiring advertisers to make adjustments to their targeting, optimization, and reporting processes. By following the guidance provided in the “Jon Loomer – Facebook Ads And iOS 14” video series, you can stay ahead of the curve and ensure that your ad campaigns continue to be effective in the post-iOS 14 world.


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