- ⭐ Learn online (no require download), easy download (Google Drive)
- ⭐ Ensure to get all files in the file list
- ⭐ Get free update course through your email
- ⭐ Last Updated Date: 03-18-2024
- ⭐ Course Size: 1.77 GB
Jon Loomer - Facebook Ads And iOS 14 (1.77 GB)
Last Updated Date: 03-18-2024
Google Drive Proof
Jon Loomer - Facebook Ads And iOS 14
In September 2020, Apple released the iOS 14 operating system, which included a significant change that would have a profound impact on Facebook advertising. This change involved the addition of a privacy prompt to all iOS apps, including Facebook, which would require users to opt in if they wanted their data to be shared with third-party apps for targeted advertising.
This move by Apple was designed to give users more control over their privacy and data, but it also meant that Facebook would no longer be able to collect as much data from iOS users for ad targeting purposes. As a result, Facebook had to make adjustments to its ad targeting, optimization, and reporting processes to comply with these new rules.
One of the most significant changes brought about by iOS 14 is the limitation on the number of optimization events that advertisers can track. Previously, advertisers could track an unlimited number of events, such as purchases, sign-ups, or conversions, to optimize their ad campaigns. However, with iOS 14, advertisers are now limited to tracking just 8 optimization events per domain.
In addition to the optimization events limitation, Facebook also introduced a new feature called Aggregated Event Management, which allows advertisers to prioritize which events are most important to their business. This feature helps advertisers to focus on the key events that drive the most value for their business, rather than tracking every single event.
Another important aspect of iOS 14’s impact on Facebook advertising is the configuration of Value Optimization. This feature allows advertisers to optimize their ad campaigns for the most valuable actions, such as purchases or sign-ups, rather than just clicks or impressions. By focusing on the actions that drive the most value for their business, advertisers can improve the effectiveness of their ad campaigns and drive better results.
To help advertisers navigate these changes and ensure that they are best prepared for the iOS 14 update, Facebook has created a detailed, step-by-step video series called “Jon Loomer – Facebook Ads And iOS 14”. This series covers everything you need to know about the iOS 14 update and its impact on Facebook advertising.
The series starts by explaining what the iOS 14 prompt is and how it works, as well as how it affects data and what Facebook is doing to address it. It then goes on to discuss the impact of the update on ad targeting, optimization, reporting, and overall effectiveness. By understanding how these changes will affect your advertising strategy, you can make the necessary adjustments to ensure that your campaigns continue to perform well on Facebook.
One of the key takeaways from the training series is the importance of taking action now to prepare for the iOS 14 update. By following the specific steps outlined in the series, you can ensure that you are ready for the changes that are coming and that your ad campaigns continue to deliver results for your business.
In conclusion, the iOS 14 update has brought about significant changes to Facebook advertising, requiring advertisers to make adjustments to their targeting, optimization, and reporting processes. By following the guidance provided in the “Jon Loomer – Facebook Ads And iOS 14” video series, you can stay ahead of the curve and ensure that your ad campaigns continue to be effective in the post-iOS 14 world.
Information
Our courses are uploaded to Google Drive, you can view or download them.Our system is automatic, you will receive the course immediately after payment.
If you enter a wrong gmail account during checkout, we will assist you as soon as possible (within 8 hours).
All your information will be completely confidential.
Thank you
Share Now!