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- ⭐ Last Updated Date: 03-18-2024
- ⭐ Course Size: 4.71 GB
Jose Caballer - CORE Discovery (4.71 GB)
Last Updated Date: 03-18-2024
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Jose Caballer - CORE Discovery
01-Introduction
02-CORE Framework
03-Bonus Material
04-BONUS - Material from CORE 1.9
05-Join The Conversation
Jose Caballer is a renowned expert in design strategy and brand development. With his CORE Discovery method, he has revolutionized the way designers and clients work together to create successful brands. The CORE Discovery process is all about defining, aligning, and designing with confidence. By running effective discovery sessions, designers can land on the same vision as their clients, ensuring that the project stays on track and meets the client’s needs and goals.
One of the key aspects of the CORE Discovery process is the emphasis on working together with clients. These exercises are designed to foster collaboration and communication between designers and clients, allowing both parties to contribute their ideas and insights to the project. By working together, designers can better understand their clients’ needs and preferences, and clients can feel more involved and invested in the design process.
Another important aspect of the CORE Discovery method is its focus on building amazing brands. Caballer believes that branding goes beyond just creating a logo – it’s about defining what makes a brand unique and worth noticing. By guiding clients through a series of exercises and discussions, designers can help them uncover their brand’s X-factor and create designs that truly stand out from the competition.
The CORE Discovery process also helps to clarify and focus the design direction from the very beginning. By aligning on the project goals and vision in the first meeting, designers and clients can ensure that the project stays on task and on track throughout the design process. This clear vision and plan keep everyone on the same page and working towards the same goals.
When working with the CORE Discovery method, designers can expect to not only ask questions that lead to solutions but also to facilitate strategy sessions that turn them from order-takers to strategic leaders. By guiding clients through the discovery process and helping them exceed their goals, designers can position themselves as valuable strategic partners rather than just service providers.
One of the most valuable aspects of the CORE Discovery method is the ability to charge for discovery sessions as a separate service. By demonstrating the value of the discovery process and how it sets the course for everything that follows, designers can position themselves as experts in their field and command higher fees for their services. Charging for discovery sessions also helps to ensure that clients are fully invested in the design process and committed to creating a successful brand.
Jose Caballer’s CORE Discovery method is a powerful tool for designers looking to elevate their brand development process. By focusing on defining, aligning, and designing with confidence, designers can create amazing brands that truly stand out in the marketplace. Through effective discovery sessions, designers can work together with clients to uncover their brand’s unique qualities and create designs that exceed expectations. With the CORE Discovery method, designers can confidently lead their clients through the design process, ensuring a successful outcome for both parties.
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