Julian Cole – Planning Dirty Academy

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Julian Cole - Planning Dirty Academy (6.52 GB)

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Julian Cole - Planning Dirty Academy

Folders

01-Planning Dirty Academy

02-Products

01-Planning Dirty Academy

Files

01-Welcome to the Planning Dirty Academy.mp4

01-welcome to the planning dirty academy.pdf

02-Art of Questioning Clients (Alex Murrell).mp4

02-Art of Questioning Clients (Alex Murrell).pdf

03-How To Write Creative Briefs.mp4

03-How To Write Creative Briefs.pdf

04-Snapchat Ad Units Added to Platform Playbook.mp4

05-Burning Questions - 10 Person Group Meetings.pdf

06-Strategy Scalpel - Ep.1 Facebook.mp4

06-Strategy Scalpel - Ep.1 Facebook.pdf

07-Proactive Strategy In The Time Of COVID-19.mp4

08-What is Communications Planning-.mp4

08-What is Communications Planning.pdf

09-5 Steps To A Tactical Briefs.mp4

09-5 Steps To A Tactical Briefs.pdf

10-Biggest Mistake Junior Planners Make.mp4

10-Biggest Mistake Junior Planners Make.pdf

11-Strategy Review - Minnesota Winter Festival.mp4

11-Strategy Review - Minnesota Winter Festival.pdf

12-Strategy Blank Checks.mp4

12-Strategy Blank Checks.pdf

13-Redd's Apple Ale - Strategy Feedback.mp4

14-Understanding Category Entry Points.mp4

14-Understanding Category Entry Points.pdf

15-Managing Downtime.mp4

15-Managing Downtime.pdf

16-How Advertising Works.mp4

16-How Advertising Works.pdf

17-Managing Planners.mp4

17-Managing Planners.pdf

18-10 minute insight trick.mp4

18-10 minute insight trick.pdf

19-Strategy In An Hour - Lawn Exercise.mp4

19-Strategy In An Hour - Lawn Exercise.pdf

20-Opening Moves- Dakota Green.mp4

20-Opening Moves-Dakota Green.pdf

21-Private Facebook Group and Comms Planning Questions.pdf

02-Products

Folders

01- Launch Into Strategy (Strategist Level) by Julian Cole

02-Articulating an Idea

03-Being Strategic About Resourcing

04-Best Strategy Papers (10 Case Studies)

05-Better Questions for Bigger Ideas

06-Brainstorm Bible

07-Brand Actions Library 2018

08-Brand Actions Library 2019

09-Brand Planning, Comms Planning and Media Planning Explained

10-Campaign Ecosystems

11-Cheatsheet Data Sources

12-Comms Planning Stats

13-Communication Frameworks

14-Consumer Journey Mapping

15-Creative Briefing Course

16-Creative Ideas on Tiny Budgets (100 Ideas)

17-Day 1 Advice for CSOs

18-Day 1 Advice for New Heads of Strategy

19-Day 1 Advice for New Planners

20-Designing Desire

21-Designing Presentations

22-Designing a Department Team

23-Emotional Messaging

24-Finding your Strategy Confidence

25-First Brand Responses to COVID-19

26-Framework Factory

27-Giving Creative Feedback

28-Growth Matrix

29-How Advertising Works

30-How Agencies Make Money

31-How to Work with Creatives

32-How to Work with Media Agencies

33-How to Write Short & Sharp Strategy

34-How to talk about money and raises

35-Innovation Campaign Checklist

36-Insights Training

37-Interagency Collaboration

38-Managing Planners

39-Marketing Podcast Megalist

40-Opening Moves - Attacking a Client Brief

41-Planners Template

42-Planning Hype

43-Platform Playbook

44-Politics 101

45-Setting a Strategy Department Vision

46-Strategy In Under An Hour - Lawn Example

47-Strategy Interview Questions

48-Strategy Kick Off Questions

49-Strategy Kick-Off Toolkit

50-Strategy Mate

51-Strategy Review

52-Tips For Briefing Remotely

53-Transition into Strategy

54-What Clients Want

55-What is Strategy

56-Writing Better Presentations

57-Strategy mate

58-Cogs of Marketing Effectiveness

59-Creative Brief Template - Sacred Six

60-Strategy Scalpel

61-Proactive Strategy

62-Creative Campaigns In A Recession

Get Discount ?

01-Planning Dirty Academy
- 01-Welcome to the Planning Dirty Academy.mp4
- 01-welcome to the planning dirty academy.pdf
- 02-Art of Questioning Clients (Alex Murrell).mp4
- 02-Art of Questioning Clients (Alex Murrell).pdf
- 03-How To Write Creative Briefs.mp4
- 03-How To Write Creative Briefs.pdf
- 04-Snapchat Ad Units Added to Platform Playbook.mp4
- 05-Burning Questions - 10 Person Group Meetings.pdf
- 06-Strategy Scalpel - Ep.1 Facebook.mp4
- 06-Strategy Scalpel - Ep.1 Facebook.pdf
- 07-Proactive Strategy In The Time Of COVID-19.mp4
- 08-What is Communications Planning-.mp4
- 08-What is Communications Planning.pdf
- 09-5 Steps To A Tactical Briefs.mp4
- 09-5 Steps To A Tactical Briefs.pdf
- 10-Biggest Mistake Junior Planners Make.mp4
- 10-Biggest Mistake Junior Planners Make.pdf
- 11-Strategy Review - Minnesota Winter Festival.mp4
- 11-Strategy Review - Minnesota Winter Festival.pdf
- 12-Strategy Blank Checks.mp4
- 12-Strategy Blank Checks.pdf
- 13-Redd's Apple Ale - Strategy Feedback.mp4
- 14-Understanding Category Entry Points.mp4
- 14-Understanding Category Entry Points.pdf
- 15-Managing Downtime.mp4
- 15-Managing Downtime.pdf
- 16-How Advertising Works.mp4
- 16-How Advertising Works.pdf
- 17-Managing Planners.mp4
- 17-Managing Planners.pdf
- 18-10 minute insight trick.mp4
- 18-10 minute insight trick.pdf
- 19-Strategy In An Hour - Lawn Exercise.mp4
- 19-Strategy In An Hour - Lawn Exercise.pdf
- 20-Opening Moves- Dakota Green.mp4
- 20-Opening Moves-Dakota Green.pdf
- 21-Private Facebook Group and Comms Planning Questions.pdf
02-Products
- 01- Launch Into Strategy (Strategist Level) by Julian Cole
  - 01-What Is Strategy
    - 01-What is Strategy_ (Academy).pdf
    - 02-What is Strategy.mp4
  - 02-Writing A Strategy
    - 01-Strategy Blank Check.mp4.mp4
    - 02-Strategy Blank Checks (Google Slides).pdf
    - 03-Strategy Blank Checks.pdf
  - 03-Writing A Creative Brief
    - 01-10 Examples of GTB Creative Brief .pdf
    - 02-Creative Briefing GET_TO_BY.mp4
    - 03-GET-TO-BY Brief Writing Presentation.pdf
  - 04-Different Type of Planners
    - 01-Brand Planner Comms Planner Media Planner.mp4
    - 02-Brand, Comms and Media Planner (Academy) (2).pdf
  - 05-Transitioning Into Strategy
    - 01-Transition into Strategy.mp4
    - 02-Transitioning Into Strategy - 6 Month Roadmap (Academy).pdf
  - 06-Helpful Strategy Resources
    - 01-Strategy Mate.pdf
    - 02-Framework Factory (Academy Explained).pdf
    - 03-DAY 1 PLANNING DIRTY.pdf
    - 04-Data Cheatsheet.pdf
    - 05-Brand Actions Library.pdf
    - 06-Essential Strategy Reading Guide.pdf
  - 07-Managing Downtime
    - 01-Managing Downtime Lesson.mp4
    - 02-Sign Up To The Planning Dirty Academy.pdf
    - 03-Managing Downtime (Google Slides).pdf
    - 04-Managing Downtime Academy.pdf
    - 05-Trend Report Example.pdf
    - 06-Creative Brief Example.pdf
    - 07-Thought Leadership Piece - Book Review Byron Sharp.pdf
- 02-Articulating an Idea
  - 01- Articulating an Idea
    - 01-Articulating an Idea.mp4
    - 02-How To Articulate An Idea Academy.pdf
- 03-Being Strategic About Resourcing
  - 01-Being Strategic About Resourcing.pdf
- 04-Best Strategy Papers (10 Case Studies)
  - 01-10 of the best Strategy Papers.pdf
- 05-Better Questions for Bigger Ideas
  - 01-Better Questions for Bigger Ideas.pdf
- 06-Brainstorm Bible
  - 01-Brainstorm Bible.pdf
- 07-Brand Actions Library 2018
  - 01-Brand Actions Library 2018.pdf
- 08-Brand Actions Library 2019
  - 01-100-Best-Social-Ads.pdf
  - 01-Brand Actions Library 2019.pdf
  - 01-[].pdf
- 09-Brand Planning, Comms Planning and Media Planning Explained
  - 01-Brand, Comms and Media Planning Explained.mp4
  - 02-Brand, Comms and Media Planner (Academy) .pdf
- 10-Campaign Ecosystems
  - 01-Creating A Campaign Ecosystem
    - 01-Campaign Ecosystems Lesson.mp4
    - 02-Campaign Ecosystem (Google Slides).pdf
    - 03-Framework Factory-(50 Examples of Frameworks or Ecosystems).pdf
    - 04-Consumer Journey Mapping.pdf
    - 05-Sign Up To The Planning Dirty Academy.pdf
  - 02-Build Out An Idea
    - 01-Storify An Idea.mp4
    - 02-Storify The Idea (Academy).pdf
- 11-Cheatsheet Data Sources
  - 01-Cheatsheet Data Sources.pdf
- 12-Comms Planning Stats
  - 01-Comms Planning Stats.pdf
  - 01-Comms Planning Stats.png
- 13-Communication Frameworks
  - 01-How to Create a Comms Framework.mp4
  - 02-How to Create a Comms Framework (Academy).pdf
  - 03-Exercise - RX Bars Comms Framework.mp4
  - 04-RX Bars Comms Framework.pdf
- 14-Consumer Journey Mapping
  - 01-Consumer Journey Mapping Lesson.mp4
  - 02-Consumer Journey Mapping (1).pdf
- 15-Creative Briefing Course
  - 01-Sacred Six - Creative Brief Format
    - 01-How To Write A Creative Brief - Seamless Example.m4v.mp4
    - 02-Creative Brief Template & Case Studies.pdf
    - 03-Barbie Inspiring Girls (1).pdf
    - 04-Lysol Protect Like A Mother (1).pdf
    - 05-Seamless (1).pdf
  - 02-Creative Brief - GET
    - 01-Creative Briefing - GET_TO_BY.mp4
    - 02-GET_TO_BY Brief Writing (1).pdf
    - 03-10 Examples of GTB Creative Brief (Academy).pdf
    - 04-10 Briefs From 2020 SuperBowl .pdf
  - 03-Tactical Brief
    - 01-5 Steps Creative Brief to Tactical Brief.mp4
    - 02-Tactical Brief (Google Slides).pdf
    - 03-Mapping The Consumer Journey Lesson.pdf
    - 04-Framework Factory Deck.pdf
    - 05-Snickers Super Bowl Commercial 2020 Luis Guzman Fix The World.mp4
    - 06-Tactical Brief (Academy).pdf
  - 04-Biggest Mistake With GTB Brief
    - 01-Number 1 Mistake Junior Planners Make.mp4
    - 02-Biggest Mistake Made With Junior Planners.pdf
    - 03-Biggest Mistake With GTB (Google Slides).pdf
  - 05-Bonus- Giving Creative Feedback
    - 01-Giving Creative Feedback.pdf
- 16-Creative Ideas on Tiny Budgets (100 Ideas)
  - 01-100 Creative Ideas on Tiny Budgets.pdf
- 17-Day 1 Advice for CSOs
  - 01-Day 1 Advice for CSOs.pdf
- 18-Day 1 Advice for New Heads of Strategy
  - 01-Day 1 Advice for New Heads of Strategy.pdf
- 19-Day 1 Advice for New Planners
  - 01-Day 1 Advice for New Planners (3).pdf
- 20-Designing Desire
  - 01-Designing Desire.pdf
- 21-Designing Presentations
  - 01-Contents
    - 01-Designing Decks.mp4.mp4
    - 02-Deck Design 101 (Academy).pdf
- 22-Designing a Department Team
  - 01-Contents
    - 01-Designing a Department Team.mp4
    - 01-Head of Planning's Guide to Designing a Department (Academy).pdf
- 23-Emotional Messaging
  - 01-Emotional Messaging.pdf
- 24-Finding your Strategy Confidence
  - 01-Strategy Confidence.mp4
  - 02-Finding your Strategy Confidence.pdf
  - 03-Strategy Confidence (Speaker Notes) .pdf
  - 04-Strategy Confidence Deck (Google Slides).pdf
- 25-First Brand Responses to COVID-19
  - 01-First Brand Responses to COVID-19 (PD).pdf
- 26-Framework Factory
  - 01-(Keynote) Framework Factory.key
  - 01-Framework Factory (Academy Explained).pdf
  - 01-Screen Shot 2020-03-03 at 4.07.10 PM.png
- 27-Giving Creative Feedback
  - 01-Giving Creative Feedback.pdf
- 28-Growth Matrix
  - 01-Growth Matrix.mp4
  - 02-Growth Matrix.pdf
- 29-How Advertising Works
  - 01-History of Advertising Effectiveness
    - 01-How Advertising Works.mp4
    - 02-How Advertising Works (Academy) .pdf
    - 03-How Brands Grow by Byron Sharp.pdf
    - 04-Seducing the Subconscious by Robert Heath.pdf
    - 05-Thinking Fast and Slow by Daniel Kahneman.pdf
    - 06-THINKING, FAST AND SLOW BY DANIEL KAHNEMAN - ANIMATED BOOK SUMMARY.mp4
    - 07-THINKING, FAST AND SLOW BY DANIEL KAHNEMAN - COGNITIVE EASE, CONFIRMATION BIAS, ENDOWMENT EFFECT.mp4
    - 08-Long and Short Of It by Binet and Fields.pdf
  - 02-Category Entry Points
    - 01-Category Entry Points.mp4
    - 02-Category Entry Points (Academy) .pdf
    - 03-Category Entry Points (Google Slides).pdf
  - 03-Cogs of Marketing Effectiveness
    - 01-Cogs of Marketing Effectiveness (Google Slides).pdf
    - 02-The Cogs of Marketing Effectiveness - How momentum creates compounding effects for brands.pdf
- 30-How Agencies Make Money
  - 01-Contents
    - 01-How Agencies Make Money.pdf
    - 02-How Agencies Make Money - Academy.pdf
    - 03-How Agencies Make Money Tutorial.mp4
- 31-How to Work with Creatives
  - 01-How to Work with Creatives.pdf
- 32-How to Work with Media Agencies
  - 01-How to Work with Media Agencies.pdf
- 33-How to Write Short & Sharp Strategy
  - 01-How to Write Short & Sharp Strategy (PD).pdf
- 34-How to talk about money and raises
  - 01-Contents
    - 01-How to get a raise_ask for money.mp4
    - 02-How To Get A Raise (Academy) .pdf
- 35-Innovation Campaign Checklist
  - 01-Contents
    - 01-Innovation Campaign Checklist Lesson.mp4
    - 02-Innovation Campaign Checklist Page (Academy).pdf
    - 03-Innovation Campaign Checklist (Academy).pdf
    - 04-Exercise - Betterment Opening Moves.mp4
    - 05-Opening Moves_ Betterment Innovation Idea .pdf
- 36-Insights Training
  - 01-What Are Insights
    - 01-What are insights.mp4
    - 02-What are insights (Google Slides).pdf
  - 02-Insight Vs. Observations
    - 01-Insight Vs. Observation.mp4
  - 03-Flip - Insight Technique
    - 01-What are insights.mp4
    - 02-10 Minute Insight Trick.pdf
- 37-Interagency Collaboration
  - 01-Interagency Collaboration.pdf
- 38-Managing Planners
  - 01-Contents
    - 01-Managing Planners.mp4
    - 02-Managing Planners - Academy.pdf
    - 03-Manager Tools Podcast.pdf
    - 04-Setting A Department Vision Course.pdf
- 39-Marketing Podcast Megalist
  - 01-Marketing Podcast Megalist.pdf
- 40-Opening Moves - Attacking a Client Brief
  - 01-PBR Beer - Dakota Green, Former Strategist at Droga5.mp4
  - 02-Strategy Scrapbook Template.pdf
- 41-Planners Template
  - 01-Screen Shot 2020-03-03 at 7.34.44 PM(1).png
  - 02-Planners Template.pdf
  - 03-Planners Template.pptx
- 42-Planning Hype
  - 01-Planning Hype _ Planning Dirty.pdf
  - 02-Planning Hype _ Planning Dirty.pptx
- 43-Platform Playbook
  - 01-Facebook
    - 01-Facebook Ad Units (Google Slides).pdf
  - 02-TikTok
    - 01-TikTok Ad Units (Google Slides).pdf
  - 03-Instagram
    - 01-Instagram Ad Units (Google Slides).pdf
  - 04-Snapchat
    - 01-Snapchat Ad Units (Google Slides).pdf
- 44-Politics 101
  - 01-Politics 101 for Strategists.pdf
- 45-Setting a Strategy Department Vision
  - 01-Contents
    - 01-Setting A Department Vision - Academy.pdf
    - 02-Setting A Department Vision Tutorial.mp4
- 46-Strategy In Under An Hour - Lawn Example
  - 01-Contents
    - 01-Strategy In Under An Hour - Exercise.mp4
    - 02-Strategy In Under An Hour - Lawn Mowing Exercise.pdf
- 47-Strategy Interview Questions
  - 01-Strategist Interview Questions - Academy.pdf
  - 02-Strategy Interview Questions.mp4
- 48-Strategy Kick Off Questions
  - 01-Discovery Questions
    - 01-Category Questions.mp4
    - 02-Planning Questions (Academy) .pdf
  - 02-The Art Of Questioning Clients (Alex Murrell)
    - 01-The Art Of Questioning Client (Alex Murrell).mp4
    - 02-Art of Questioning Clients.pdf
- 49-Strategy Kick-Off Toolkit
  - 01-Introduction
    - 01-Strategy Toolkit Introduction.mp4
    - 02-Strategy Kickoff Toolkit Introduction.pdf
    - 03-Strategy Kick Off Toolkit.pdf
  - 02-Client Kick Off Questions
    - 01-Kickoff Call Strategy Checklist.pdf
    - 02-Client Kick Off Questions (Google Slides).pdf
    - 03-Kickoff Call Strategy Checklist.docx
  - 03-Discovery Questions
    - 01-Discovery Questions (Google Slides).pdf
    - 02-Discovery Questions (Academy) (1).pdf
  - 04-Strategy Scrapbook
    - 01-Strategy Scrapbook.pdf
    - 02-Strategy Scrapbook Template (Academy) (1).pdf
    - 03-Strategy Scrapbook- Example Xbox Google Slides.pdf
    - 04-Strategy Scrapbook (Xbox Example).pdf
    - 05-Dakota Green Opening Moves Explaining The Strategy Scrapbook.mp4
    - 06-Opening Moves - PBR.pdf
  - 05-Strategy Blank Checks
    - 01-Strategy Blank Check.mp4
    - 02-Strategy Blank Checks.pdf
    - 03-Strategy Blank Checks (Google Slides).pdf
    - 04-Jolly Rancher Case Study Review.mp4
  - 06-Special Offer
    - 01-Strategy Blank Check.mp4
    - 02-Special Code for the Academy.pdf
    - 03-Employee Reimbursement Form & Deck.pdf
- 50-Strategy Mate
  - 01-Strategy Mate - Planning Dirty.pdf
- 51-Strategy Review
  - 01-First Look Creative Deck - Savannah
    - 01-First Look Deck - Tom's Of Maine - Savannah.mp4
    - 02-First Look - Tom's of Maine.pdf
    - 03-Revised Deck First Look_ Tom's of Maine.pdf
  - 02-Redd's Apple Cider - Dipin
    - 01-Redd's Feedback.mp4
    - 02-Redd's Client Brief.pdf
    - 03-Redd's Shopper Strategy.pdf
    - 04-Note's On Redd's.pdf
  - 03-Minnesota Strategy Review - Savannah Simms
    - 01-Minnesota Strategy Review Part 1.mp4
    - 02-GetToBy Minnesota Metro Council.pdf
    - 03-Minnesota Strategy Review Part 2.mp4
    - 04-GetToBy V2.pdf
    - 05-Minnesota Strategy Review Part 3.mp4
    - 06-Minnesota Strategy Presentation v1.pdf
    - 07-Minnesota Strategy Review Part 4.mp4
    - 08-Minnesota Strategy Review - Final Presentation.pdf
- 52-Tips For Briefing Remotely
  - 01-Tips For Briefing Remotely.pdf
- 53-Transition into Strategy
  - 01-Contents
    - 01-Transition into Strategy.mp4
    - 02-Transitioning Into Strategy - 6 Month Roadmap (Academy).pdf
- 54-What Clients Want
  - 01-What Clients Want (1).pdf
- 55-What is Strategy
  - 01-Contents
    - 01-What is Strategy Lecture.mp4
    - 02-What is Strategy_ (Academy).pdf
- 56-Writing Better Presentations
  - 01-Contents
    - 01-Lesson- How to write better presentations.mp4
    - 02-Writing Better Presentations (Google Slides).pdf
    - 03-Planner's Template (Link To Downloads).pdf
- 57-Strategy mate
  - 01-Strategy Mate - Planning Dirty.pdf
- 58-Cogs of Marketing Effectiveness
  - 01-The Cogs of Marketing Effectiveness - How momentum creates compounding effects for brands.pdf
- 59-Creative Brief Template - Sacred Six
  - 01-Creative Brief Template
    - 01-Creative Brief Template - Google Docs.pdf
    - 02-Sacred Six Creative Brief Presentation.pdf
  - 02-Barbie Example
    - 01-Barbie Creative Brief Example (Google Docs).pdf
    - 02-Barbie Inspiring Girls.pdf
  - 03-Lysol Example
    - 01-Lysol Creative Brief Example.pdf
    - 02-Lysol Protect Like A Mother.pdf
  - 04-Seamless Example
    - 01-Seamless Creative Brief Example.pdf
    - 02-Seamless.pdf
- 60-Strategy Scalpel
  - 01-Facebook - COVID-19.mp4
- 61-Proactive Strategy
  - 01-Proactive Strategy.mp4
- 62-Creative Campaigns In A Recession
  - 01-Creative Campaigns In A Recession.pdf

What You Get:

Invest in your brain

Take control of your career. Expanding your capabilities is key to progressing as a strategist. The Planning Dirty Academy ensures that you are constantly improving your craft.

Level up your skills

Get access to resources that will help you progress as a strategist. Having built two award winning comms planning departments at BBDO NY and BBH NY, I know what skills are necessary for strategists to keep progressing in their jobs.

3 Pillars of The Academy

1. Skills

Recorded webinars where I will be teaching a different skill of the role of a strategist.

2. Career

Guidance on career progression, finance, and managing other strategists.

3. Resources

Downloadable decks that dramatically save you time in your day to day job.

(more info)

Julian Cole – Planning Dirty Academy Contains: Videos, PDF’s

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Information

Our courses are uploaded to Google Drive, you can view or download them.
Our system is automatic, you will receive the course immediately after payment.
If you enter a wrong gmail account during checkout, we will assist you as soon as possible (within 8 hours).
All your information will be completely confidential.
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~~$799.00~~ $39.00
Released
:

August 2020
Last Updated
:

April 2021

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Julian Cole – Planning Dirty Academy

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Julian Cole - Planning Dirty Academy (6.52 GB)

Google Drive Proof

Julian Cole - Planning Dirty Academy

01-Planning Dirty Academy

02-Products

01-Planning Dirty Academy

02-Products

01- Launch Into Strategy (Strategist Level) by Julian Cole

01-What Is Strategy

02-Writing A Strategy

03-Writing A Creative Brief

04-Different Type of Planners

05-Transitioning Into Strategy

06-Helpful Strategy Resources

07-Managing Downtime

02-Articulating an Idea

01- Articulating an Idea

03-Being Strategic About Resourcing

04-Best Strategy Papers (10 Case Studies)

05-Better Questions for Bigger Ideas

06-Brainstorm Bible

07-Brand Actions Library 2018

08-Brand Actions Library 2019

09-Brand Planning, Comms Planning and Media Planning Explained

10-Campaign Ecosystems

01-Creating A Campaign Ecosystem

02-Build Out An Idea

11-Cheatsheet Data Sources

12-Comms Planning Stats

13-Communication Frameworks

14-Consumer Journey Mapping

15-Creative Briefing Course

01-Sacred Six - Creative Brief Format

02-Creative Brief - GET

03-Tactical Brief

04-Biggest Mistake With GTB Brief

05-Bonus- Giving Creative Feedback

16-Creative Ideas on Tiny Budgets (100 Ideas)

17-Day 1 Advice for CSOs

18-Day 1 Advice for New Heads of Strategy

19-Day 1 Advice for New Planners

20-Designing Desire

21-Designing Presentations

01-Contents

22-Designing a Department Team

01-Contents

23-Emotional Messaging

24-Finding your Strategy Confidence

25-First Brand Responses to COVID-19

26-Framework Factory

27-Giving Creative Feedback

28-Growth Matrix

29-How Advertising Works

01-History of Advertising Effectiveness

02-Category Entry Points

03-Cogs of Marketing Effectiveness

30-How Agencies Make Money

01-Contents

31-How to Work with Creatives

32-How to Work with Media Agencies

33-How to Write Short & Sharp Strategy

34-How to talk about money and raises

01-Contents

35-Innovation Campaign Checklist

01-Contents

36-Insights Training

01-What Are Insights

02-Insight Vs. Observations

03-Flip - Insight Technique

37-Interagency Collaboration

38-Managing Planners

01-Contents

39-Marketing Podcast Megalist

40-Opening Moves - Attacking a Client Brief

41-Planners Template

42-Planning Hype

43-Platform Playbook

01-Facebook