Kim Krause Schwalm – Supplement Copy Boot Camp

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Kim Krause Schwalm - Supplement Copy Boot Camp (3.7 GB)

Last Updated Date: 05-25-2023

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Kim Krause Schwalm - Supplement Copy Boot Camp
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01-Bonus Module #1- The -Rules- About Supplement Copy Compliance
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001-Workshop #1- State of the Supplement Market and Why Itu2019s Different
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02-Bonus Module #2- Making Moo-lah From Writing Supplement Copy
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May 25, 2023 me
002-Workshop #2- Giving Your Supplement Promo the Huge Edge it Needs
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May 25, 2023 me
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Kim Krause Schwalm - Supplement Copy Boot Camp
01-Bonus Module #1- The -Rules- About Supplement Copy Compliance
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01-Supplement Copy Compliance Secrets (Slides).png
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77.3 kB
01-Supplement copy compliance secrets.pdf
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2.6 MB
02-Supplement Copy Compliance Secrets (Video)(1).png
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02-Supplement Copy Compliance Secrets (Video).mp4
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02-Supplement Copy Compliance Secrets (Video).png
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453 kB
03-FTC Guide to Advertising Supplements.png
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67.4 kB
03-rep_FTC_Dietary_Supplements_Advertising_Guidelines.pdf
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349.1 kB
My Drive
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Kim Krause Schwalm - Supplement Copy Boot Camp
001-Workshop #1- State of the Supplement Market and Why Itu2019s Different
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01-Workshop One -- Video.mp4
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1.1 GB
01-Workshop One -- Video.png
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508.1 kB
02-Workshop One -- Slides (Powerpoint).png
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117.8 kB
02-Workshop One -- Slides (Powerpoint).pptx
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5.3 MB
03-Workshop One -- Slides (PDF).pdf
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03-Workshop One -- Slides (PDF).png
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04-Workshop One -- Transcript.pdf
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436.5 kB
04-Workshop One -- Transcript.png
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117 kB
05-Workshop One -- Audio.m4a
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114 MB
05-Workshop One -- Audio.png
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06-Workshop One -- Chat.png
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06-Workshop One -- Chat.txt
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07-CircO2 Youngsters headline direct mail magalog.pdf
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12.6 MB
07-CircO2 Youngsters headline direct mail magalog.png
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08-Integrative Digestive Formula direct mail magalog.pdf
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3.4 MB
08-Integrative Digestive Formula direct mail magalog.png
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09-Bone And Muscle Defense sales page.pdf
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09-Bone And Muscle Defense sales page.png
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10-Bone And Muscle Defense email.pdf
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10-Bone And Muscle Defense email.png
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11-Label Claims for Conventional Foods and Dietary Supplements.pdf
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11-Label Claims for Conventional Foods and Dietary Supplements.png
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12-Small Entity Compliance Guide on StructureFunction Claims.pdf
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12-Small Entity Compliance Guide on StructureFunction Claims.png
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118.7 kB
My Drive
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Kim Krause Schwalm - Supplement Copy Boot Camp
02-Bonus Module #2- Making Moo-lah From Writing Supplement Copy
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01-RoyaltyNegotiationCheatSheet-LR.pdf
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01-Royalty Negotiation Cheat Sheet.png
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02-Royalty Contract Templates for SMART Supplement Copywriters.png
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02-Royalty contract templates.pdf
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My Drive
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Kim Krause Schwalm - Supplement Copy Boot Camp
002-Workshop #2- Giving Your Supplement Promo the Huge Edge it Needs
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01-Workshop Two -- Video.mp4
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01-Workshop Two -- Video.png
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02-Workshop Two -- Slides (Powerpoint).png
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02-Workshop Two -- Slides (Powerpoint).pptx
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03-Workshop Two -- Slides (PDF).pdf
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03-Workshop Two -- Slides (PDF).png
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04-Workshop Two -- Audio.m4a
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04-Workshop Two -- Audio.png
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05-Workshop Two -- Chat.png
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05-Workshop Two -- Chat.txt
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06-CircO2 -MIT Scientists- sales page.pdf
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06-CircO2 -MIT Scientists- sales page.png
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07-Triple Joint Relief sales page.pdf
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07-Triple Joint Relief sales page.png
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08-Triple Joint Relief Silymarin study -98% solution-.pdf
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08-Triple Joint Relief Silymarin study -98% solution-.png
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09-My Sleep Miracle new one hour lead sales page.pdf
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09-My Sleep Miracle new one hour lead sales page.png
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10-My Sleep Miracle new one hour email test.png
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10-Sleep email test.jpg
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Get Discount ?

5 LIVE workshops with your boot camp host, Kim Krause Schwalm
All workshops include: Zoom access to LIVE workshops with Q&A at end of each workshop and chance to get feedback + call recordings (video/audio) + slide decks + transcripts + PDFs of any samples used

Workshop #1 — State of the Supplement Market and Why It’s Different: Tuesday, April 18th – 1pm Eastern

· Supplement market overview: top-selling products, how to spot a “hot” nutrient, who the target market is, top sales channels/formats to use (online AND direct mail), biggest players
· Supplement copy compliance: FDA/FTC—overall guidelines and tricks for getting around them
· Research overview: best studies and where to find them, competitor research, collecting swipes, using AI tools
… And more!

Workshop #2 — Giving your Supplement Promo the Huge Edge it Needs: Tuesday, April 25th – 1pm Eastern

· Stage of market sophistication and why unique mechanism/proof are essential for supplements
· Differentiating your supplement in a sea of competitors
· How to maximize your doctor/”guru” and boost sales even without one
· How to structure your promo to keep your prospect reading or watching—and avoid common mistakes that lose supplement buyers
… And more!

Workshop #3 — How to Beat Supplement Controls and Launch New Products: Tuesday, May 2nd – 1pm Eastern

· Secrets to beating an existing control: how to analyze and find its weaknesses, where to look to gain an edge, leaving no stone unturned
· Deciding on the “big idea”: best angles to use/test, how to weave it throughout your promo
· Crafting compelling headlines and leads for promos (sales pages, VSL, direct mail)
· Driving traffic to your supplement sales page or VSL with the right email or “lift”
… And more!

Workshop #4 — Making It Impossible for Your Prospect NOT to Buy: Tuesday, May 9th – 1pm Eastern

· Closing the sale with copy – what you MUST do with supplement copy closes
· Structuring your offer – best types that work and how to choose
· Creating upsells and cross-sells – online, phone, email follow-up, in the box
· Getting reorders: the crucial lever that makes all your promos more profitable
… And more!

Workshop #5 — Supplement Client Secrets – Best Tactics for Freelancers Now: Tuesday, May 16th – 1pm Eastern

· Finding clients
· What to charge
· Negotiating royalties
· Steering clear of bad clients
· The all-important, cover-your-butt contract must-haves
· What supplement clients are looking for
… And more!

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