Fact is: I was gonna write this very sales page using ChatGPT.
It was Monday morning, and I was ready to high-five AI and get my first draft ON!
But when I tried to sign into chat.openai.com, I got this:
And I thought, Hmm, I’m never at capacity at 9:15am on a Monday.
Monday is supposed to be one of the most productive of the five days of the work week. I had a workblock in my calendar to write this page for the next few hours. And I wanted to put ChatGPT to the test – I wanted to “hire” it to write the page, with my direction.
After all, that’s what this program is all about.
How to write great copy with AI as your “copy cub.”
I thought I’d demonstrate by actually writing the page with AI.
But I can’t. Because my copy cub is out sick. Or slept in. Or is too busy serving everyone else, I guess.
I’ll still be productive this Monday. I’ll just go back to doing the first draft myself…
Which brings us to an important point, as AI promises to “build a brighter, more prosperous future for ourselves and for generations to come” (ahem):
You and I know… It’s probably unwise to rely entirely on AI.
For starters, AI is not going to be free.
Not the good tools, at least.
There will be down time. There will be inaccuracies. There will be copyright infringements. There will be the natural flaws that come with flawed human beings crafting a tool that’s intended to learn like a brain does but that, well, I mean, have you heard how little we know about our own brains? And we wanna build new ones?
Not to get into predictions, because that’s impossible. And dumb.
But let’s assume AI copy isn’t perfect today.
Let’s also assume it’s going to get *amazing*.
And let’s allow ourselves to get excited about that.
Except… and not to spook you or sound any alarms, but…
Airplanes crash when pilots “outsource” thinking to the machine.
When the auto-flight system for Air France Flight 447 shut off in the air, the pilot suddenly had to shift from managing to actively participating in the flying of the plane. The highly advanced auto-flight system had reduced the need for pilots to solve problems. As a result, unfortunately, the pilot was unable to identify what was going wrong, and the airplane crashed.
I first heard about that back in 2016, when I was listening to Charles Duhigg’s audiobook, “Smarter, Faster, Better.” It’s about how to make decisions faster… but it also shows us the downside of outsourcing decision-making to a machine.
It’s not the fear that the machine will “take over.”
It’s the fear that we become so reliant on the machine that, when it fails, we don’t have the skills to take back control.
Which, for you and me, means we should only outsource the non-thinking parts of our work.
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