Mindworx – Behavioral Economics & Psychology in Marketing

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Mindworx - Behavioral Economics & Psychology in Marketing
Folders
01 - Welcome
02 - What is Behavioral Economics
03 - Analyze the Decision Making Context
04 - Drivers of Behavior
05 - Choice Architecture
06 - Perception of Price and Product
07 - Test and Iterate
08 - Marketing Tools
09 - Case Studies
10 - Thank You
11 - Worksheets
01 - Welcome
Files
#12402 - 'MINDWORX Academy'.jpg
01 - Welcome to the course.mp4
02 - What is Behavioral Economics
Files
2-Introduction to Behavioral Economics - MINDWORX Academy.mp4
3-Why Behavioral Economics in Marketing - part 1 - MINDWORX Academy.mp4
4-Why Behavioral Economics in Marketing - part 2 - MINDWORX Academy.mp4
5-Why Behavioral Economics in Marketing - part 3 - MINDWORX Academy.mp4
03 - Analyze the Decision Making Context
Files
6-Analyze the Decision-making Context - MINDWORX Academy.mp4
04 - Drivers of Behavior
Files
7-Introduction to Drivers of Behavior - MINDWORX Academy.mp4
8-Uncertainty - MINDWORX Academy.mp4
9-Social Proof - MINDWORX Academy.mp4
10-Reciprocity - MINDWORX Academy.mp4
11-Perceived Effort - MINDWORX Academy.mp4
12-Loss Aversion - MINDWORX Academy.mp4
05 - Choice Architecture
Files
13-Introduction to Choice Architecture - MINDWORX Academy.mp4
14-Friction - MINDWORX Academy.mp4
15-Choice overload - MINDWORX Academy.mp4
16-Defaults - MINDWORX Academy.mp4
17-Salience - MINDWORX Academy.mp4
18-Creativity and Behavioral Economics - MINDWORX Academy.mp4
06 - Perception of Price and Product
Files
19-Introduction to Perception of Price and Product - MINDWORX Academy.mp4
20-Fairness - MINDWORX Academy.mp4
21-Anchoring - MINDWORX Academy.mp4
22-Decoy and Middle Option - MINDWORX Academy.mp4
23-Power of Free - MINDWORX Academy.mp4
07 - Test and Iterate
Files
24-Test and Iterate - MINDWORX Academy.mp4
08 - Marketing Tools
Files
25-Iconosquare - MINDWORX Academy.mp4
26-CrazyEgg - MINDWORX Academy.mp4
09 - Case Studies
Files
27-Lemonade by Dan - MINDWORX Academy.mp4
28-Bathroom Scale by Dan - MINDWORX Academy.mp4
29-Direct Mail Campaign by Rory - MINDWORX Academy.mp4
30-Babies of the Borough by Sam - MINDWORX Academy.mp4
31-Call Center Scripts by Sam - MINDWORX Academy.mp4
32-Better Hand Hygiene by Sam - MINDWORX Academy.mp4
33-Selling French Fries by Sam - MINDWORX Academy.mp4
34-Designing Job Ads by Matej - MINDWORX Academy.mp4
35-Sales Funnel Conversions by Matej - MINDWORX Academy.mp4
36-Landing Page by Matej - MINDWORX Academy.mp4
37-Creating Healthy Habits by Matej - MINDWORX Academy.mp4
10 - Thank You
Files
38-Thank you - MINDWORX Academy.mp4
11 - Worksheets
Files
MWA_Anchoring.pdf
MWA_ChoiceOverload.pdf
MWA_Decoy.pdf
MWA_Defaults.pdf
MWA_Fairness.pdf
MWA_Foreword.pdf
MWA_Friction.pdf
MWA_Loss-aversion.pdf
MWA_Perceived-effort.pdf
MWA_PowerOfFree.pdf
MWA_Reciprocity.pdf
MWA_Salience.pdf
MWA_Social-proof.pdf
MWA_TestAndIterate.pdf
MWA_Uncertainty.pdf
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Mindworx – Behavioral Economics & Psychology in Marketing

Behavioral Economics & Psychology in Marketing
On-line masterclass
Which may set you apart
Remodel the best way you think about promoting
Measurably improve your outcomes
What’s this Masterclass about?
This Masterclass reveals exactly the best manner to make use of insights from 4 a few years of research in shopper psychology and behavioral economics to increase conversions.
You’ll get a step-by-step framework on the best approach to apply 24 strongest psychological concepts into your adverts, landing pages, emails, product sales funnels and each half in between.
Produced in 4 completely completely different parts of the world
2 years in the making
Created by world’s most important specialists in the sphere
What you get in the Masterclass
Step-by-step framework on the best approach to apply 24 strongest concepts from shopper psychology and behavioral economics to increase conversions:
The core format and basis for the complete Masterclass. Each video is crammed crammed with helpful, instantly related data from 4 world-class specialists.
Custom-made-created for this Masterclass. It offers a wealth of helpful insights to the video lectures — along with useful solutions and fulfilling data that add depth and richness to your understanding of shopper psychology.
Step-by-step framework ADAPT on the best approach to apply behavioral insights and a set of guiding questions related to each principle. These questions will direct you in the course of choices you wouldn’t in another case think about.
Each principle is illustrated by a wide range of enterprise examples and case analysis. This style you’ll immediately see how the concepts is perhaps utilized and what outcomes they carry.
One different technique to highlight your new experience (and signal your upgraded worth to your customers, purchasers, colleagues, and executives), issued upon ending the Masterclass and passing the last word quiz.
Who’s it for?
It’s greatest for you if…
You’re a marketer and in addition you could enhance conversion fees of landing pages and product sales funnels
You’re a contract advisor and in addition you could get ahead of the opponents and produce new insights to your customers
It’s advisable design performing B2B or B2C promoting and product sales strategies
You write copy for websites, direct emails, on-line adverts, and lots of others
You’re a behavioral economics practitioner and in addition you seek for new case analysis and inspirations
Why “Behavioral Economics” in promoting?
Merely put, behavioral economics is a totally smart space about how people make decisions and what drives their habits. It offers you the devices to know, predict, and have an effect on them.
As long as you do your small enterprise with individuals, you may with out finish revenue from this information.
As a result of this Masterclass, you may be taught:
That 90 — 95% of purchase decisions are unconscious. And the best approach to type these decisions.
What’s occurring in your purchasers’ minds. And the way one can merely have an effect on what they buy, the place they click on on or how they react.
How you need to use the examined & confirmed findings to reinforce your outcomes.
Who’re your instructors?
On this Masterclass you get right of entry to 4 of the world’s most important specialists in behavioral economics at current. And their blended expertise which they’ve spent a few years to amass, test and glorious — whereas shaping searching for decisions for just a few of the biggest companies available on the market.
Masterclass content material materials in factor
The 8 hours of content material materials are divided into 7 chapters.
Each chapter accommodates a lot of video lectures accompanied by information crammed eBooks.
How one can get basically essentially the most out of the Masterclass?
First watch the video lecture (10 — 20 minutes)
Then be taught the corresponding eBook (20 — 30 pages).
Listed beneath are the 7 chapters:
What’s BE and why does it matter for entrepreneurs?
More and more, promoting and communication have gotten a science. A science about what makes purchasers tick, how they behave and make decisions. Proper right here, Rory will make clear why entrepreneurs ought to examine behavioral economics and why regular approaches to promoting and selling are slowly dying.
Full of bizarre examples, astonishing case analysis and eye-opening insights, all wrapped in Rory’s unmistakable humorousness.

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  • Price
    :

    $799.00 $39.00

  • Released
    :

    May 2021

  • Last Updated
    :

    May 2021