Simo Ahava – Google Analytics 4 in Big Query

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Simo Ahava - Google Analytics 4 in Big Query (9.7 GB)

Last Updated Date: 06-01-2023

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Simo Ahava - Google Analytics 4 in Big Query
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01-Introduction
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02-Getting Started
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03-Events & Users
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04-Engagement & Retention
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05-Monetization & Lifetime Value
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06-Advanced Queries
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07-Office Hours sessions
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Simo Ahava - Google Analytics 4 in Big Query
01-Introduction
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01-Introduction.mp4
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23.8 MB
02-Curriculum.mp4
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67.3 MB
03-Requirements.mp4
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9.3 MB
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Simo Ahava - Google Analytics 4 in Big Query
02-Getting Started
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01-Setup Google BigQuery
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02-Explore GA4 Data
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Simo Ahava - Google Analytics 4 in Big Query
02-Getting Started
01-Setup Google BigQuery
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01-Create The BigQuery Environment.mp4
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61.3 MB
01-Resources.pdf
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36.6 kB
02-Setup The BigQuery Link In GA4.mp4
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29.2 MB
03-Additional Configurations.mp4
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42.2 MB
04-Key Takeaways.ts
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1.4 MB
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Simo Ahava - Google Analytics 4 in Big Query
02-Getting Started
02-Explore GA4 Data
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01-Access The Course Dataset.mp4
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14 MB
01-Resource.pdf
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55.2 kB
02-Explore The GA4 Export Schema.mp4
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33.4 MB
02-Resource.pdf
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57 kB
03-Final Query.txt
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125 B
03-Resources.pdf
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112.2 kB
03-The First SQL Query.mp4
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29.1 MB
04-Key Takeaways.mp4
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9.2 MB
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Simo Ahava - Google Analytics 4 in Big Query
03-Events & Users
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01-Event Exploration
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02-User Dimensions
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03-User Properties
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Simo Ahava - Google Analytics 4 in Big Query
03-Events & Users
01-Event Exploration
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01-Count Sessions Of A Single Day.mp4
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32.5 MB
01-Final Query.txt
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145 B
01-Initial Query.txt
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163 B
01-Resources.pdf
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148.5 kB
02-About Query Costs.mp4
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60.5 MB
02-Final Query.txt
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270 B
02-Initial Query.txt
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145 B
02-Resource.pdf
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43.6 kB
03-Count Sessions Across A Static Date Range.mp4
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83.9 MB
03-Initial & Final Query.txt
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460 B
03-Resources.pdf
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153.1 kB
04-Count Sessions Across A Dynamic Date Range.mp4
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47.1 MB
04-Initial & Final Query.txt
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637 B
04-Resources.pdf
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98.6 kB
05-Count Sessions Across Event And Intraday Tables.mp4
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28.8 MB
05-Initial & Final Query.txt
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683 B
05-Resources.pdf
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122.6 kB
06-Count Sessions By Part Of Week.mp4
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70.1 MB
06-Initial & Final Query.txt
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828 B
06-Resources.pdf
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132 kB
07-Count Sessions By Part Of Day.mp4
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67.1 MB
07-Initial & Final Query.txt
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1.3 kB
07-Resources.pdf
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83.5 kB
08-Key Takeaways.mp4
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14.8 MB
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Simo Ahava - Google Analytics 4 in Big Query
03-Events & Users
02-User Dimensions
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01-About GA4 Users.mp4
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24.1 MB
01-Initial & Final Query.txt
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252 B
01-Resource.pdf
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41.1 kB
02-Count Unique Users.mp4
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29.9 MB
02-Initial & Final Query.txt
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231 B
02-Resources.pdf
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89.3 kB
03-Group Users By Year Of Their First Visit.mp4
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28.4 MB
03-Initial & Final Query.txt
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435 B
03-Resources.pdf
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103.1 kB
04-Group Users By Acquisition Campaign.mp4
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04-Initial & Final Query.txt
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403 B
04-Resources.pdf
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05-Group Users By Geographical Location.mp4
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26 MB
05-Initial & Final Query.txt
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05-Resources.pdf
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06-Group Users By Technology.mp4
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06-Initial & Final Query.txt
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1 kB
06-Notes.pdf
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36.6 kB
07-Key Takeaways.ts
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1.4 MB
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Simo Ahava - Google Analytics 4 in Big Query
03-Events & Users
03-User Properties
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01-Initial & Final Query.txt
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258 B
01-Query User Properties.mp4
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25.9 MB
01-Resource.pdf
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91.8 kB
02-Initial & Final Query.txt
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442 B
02-Resource.pdf
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130.7 kB
02-Unnest All User Properties.mp4
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111.8 MB
03-Initial & Final Query.txt
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584 B
03-Resource.pdf
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99.5 kB
03-Unnest A Specific User Property.mp4
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27.4 MB
04-Access A User Property With A Scalar Subquery.mp4
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36.9 MB
04-Initial & Final Query.txt
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570 B
04-Resources.pdf
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101.3 kB
05-Access Multiple Properties With Scalar Subqueries.mp4
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12.2 MB
05-Initial & Final Query.txt
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735 B
06-Combine User Properties With Other User Data.mp4
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27.9 MB
06-Initial & Final Query.txt
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1.2 kB
06-Resource.pdf
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94.9 kB
07-Key Takeaways.ts
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1.9 MB
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Simo Ahava - Google Analytics 4 in Big Query
04-Engagement & Retention
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01-(Engaged) Sessions
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02-Page Tracking
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03-Events
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04-Retention
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Simo Ahava - Google Analytics 4 in Big Query
04-Engagement & Retention
01-(Engaged) Sessions
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01-Initial & Final Query.txt
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299 B
01-Query Event Parameters.mp4
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55.5 MB
02-Count Regular Sessions Using ga_session_id.mp4
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108.8 MB
02-Initial & Final Query.txt
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472 B
03-Explore Engagement Using session_engaged.mp4
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130 MB
03-Initial & Final Query.txt
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468 B
03-Resource.pdf
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34.1 kB
04-Count Engaged Sessions Using session_engaged.mp4
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100.7 MB
04-Initial & Final Query.txt
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1 kB
04-Resource.pdf
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128 kB
05-Count Engaged Users Using engagement_time_msec.mp4
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52 MB
05-Initial & Final Query.txt
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1.5 kB
06-Explore Session Traffic Sources.mp4
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77.5 MB
06-Initial & Final Query.txt
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2.1 kB
06-Resource.pdf
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100.4 kB
07-Key Takeaways.ts
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2.1 MB
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Simo Ahava - Google Analytics 4 in Big Query
04-Engagement & Retention
02-Page Tracking
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01-Count Page Views By Pages And Titles.mp4
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27 MB
01-Initial & Final Query.txt
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524 B
02-Count Unique Page Views.mp4
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43.7 MB
02-Initial & Final Query.txt
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1.2 kB
03-Identify Most Visited Landing Pages.mp4
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37.6 MB
03-Initial & Final Query.txt
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1.2 kB
04-Identify The Exit Page Of A Single Session.mp4
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53.5 MB
04-Initial & Final Query.txt
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1.1 kB
04-Resource.pdf
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156.6 kB
05-Identify Most Popular Exit Pages.mp4
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25.7 MB
05-Initial & Final Query.txt
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1.5 kB
05-Note.pdf
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42.9 kB
06-Identify Page Pathing For A Single Session.mp4
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78.8 MB
06-Initial & Final Query.txt
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1.4 kB
06-Resource.pdf
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111 kB
07-Identify Most Popular Pathing For Any Page.mp4
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193.9 MB
07-Initial & Final Query.txt
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2 kB
08-Key Takeaways.ts
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2.5 MB
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Simo Ahava - Google Analytics 4 in Big Query
04-Engagement & Retention
03-Events
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01-Count Scroll Interactions.mp4
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105.3 MB
01-Initial & Final Query.txt
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1 kB
02-Count Outbound Clicks.mp4
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25.6 MB
02-Initial & Final Query.txt
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797 B
02-Resource.pdf
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36.1 kB
03-Initial & Final Query.txt
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447 B
03-Resource.pdf
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44 kB
03-Track Site Search.ts
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3.1 MB
04-Explore Video Engagement.mp4
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48.7 MB
04-Initial & Final Query.txt
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1.1 kB
05-Count File Downloads.mp4
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80.9 MB
05-Initial & Final Query.txt
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867 B
05-Resource.pdf
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39.5 kB
06-Count Events Per User With A Pivot Table.mp4
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25 MB
06-Initial & Final Query.txt
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625 B
06-Resources.pdf
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130 kB
07-Key Takeaways.ts
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803.4 kB
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Simo Ahava - Google Analytics 4 in Big Query
04-Engagement & Retention
04-Retention
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01-Count New And Returning Users.mp4
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21.1 MB
01-Initial & Final Query.txt
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1.6 kB
02-Calculate User Retention 1-2.mp4
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38.1 MB
02-Initial & Final Query.txt
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1.7 kB
02-Resource.pdf
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52.6 kB
03-Calculate User Retention 2-2.mp4
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146.7 MB
03-Initial & Final Query.txt
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2.5 kB
03-Resources.pdf
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98.7 kB
04-Calculate User Retention By Cohort.mp4
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92.8 MB
04-Initial & Final Query.txt
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3.7 kB
04-Resource.pdf
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86 kB
05-Key Takeaways.ts
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2.6 MB
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Simo Ahava - Google Analytics 4 in Big Query
05-Monetization & Lifetime Value
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01-Ecommerce
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02-Items
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03-Lifetime Value
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Simo Ahava - Google Analytics 4 in Big Query
05-Monetization & Lifetime Value
01-Ecommerce
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01-Calculate Ecommerce Metrics By Date.mp4
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38.9 MB
01-Initial & Final Query.txt
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625 B
01-Resource.pdf
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80 kB
02-Calculate Conversion Rate By Engaged Sessions.mp4
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27.2 MB
02-Initial & Final Query.txt
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1.9 kB
03-Add Refund, Tax, And Shipping Data.mp4
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129.3 MB
03-Initial & Final Query.txt
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3.2 kB
03-Resources.pdf
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85.2 kB
04-Key Takeaways.ts
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3 MB
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Simo Ahava - Google Analytics 4 in Big Query
05-Monetization & Lifetime Value
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01-Explore Items Data.mp4
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35.1 MB
01-Initial & Final Query.txt
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273 B
01-Resource.pdf
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59.6 kB
02-Count Items And Revenue.mp4
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51.4 MB
02-Initial & Final Query.txt
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382 B
02-Note.pdf
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42.8 kB
03-Build An Items Funnel With Events.mp4
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112.7 MB
03-Initial & Final Query.txt
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1.1 kB
04-Key Takeaways.ts
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6.5 MB
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Simo Ahava - Google Analytics 4 in Big Query
05-Monetization & Lifetime Value
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01-Calculate User Lifetime Revenue.mp4
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39.6 MB
01-Initial & Final Query.txt
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703 B
02-Calculate Average Lifetime Revenue.mp4
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87.2 MB
02-Initial & Final Query.txt
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2.8 kB
03-Key Takeaways.ts
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1 MB
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06-Advanced Queries
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00-Advanced Queries.mp4
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7.4 MB
01-Custom Engaged Sessions.mp4
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111.6 MB
01-Initial & Final Query.txt
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3.5 kB
01-Resource.pdf
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151.9 kB
02-Flatten GA4 Schema For Relational Databases.mp4
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161.6 MB
02-Initial & Final Query.txt
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4.1 kB
02-Resource.pdf
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140 kB
03-Initial & Final Query.txt
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4.5 kB
03-Join GA4 With Public Weather Data.mp4
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189.4 MB
03-Resource.pdf
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111.7 kB
04-Configure And Query Billing Export.mp4
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121.2 MB
04-Final Query.txt
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550 B
04-Resources.pdf
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45.8 kB
05-Optimize BigQuery And Data Studio Connection.mp4
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80.4 MB
05-Resource.pdf
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50.3 kB
06-2 Initial Queries & 2 Final Queries.txt
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8.5 kB
06-Default And Custom Channel Grouping.mp4
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187.3 MB
06-Resource.pdf
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40 kB
07-Clean URLs With UDFs.mp4
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220.1 MB
07-Initial & Final Query.txt
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1.8 kB
07-Notes.pdf
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59.4 kB
08-Initial, Final, & Bonus Query.txt
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3.7 kB
08-Resources.pdf
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178.5 kB
08a-Fuzzy Matching With UDFs.mp4
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284.6 MB
08b-Bonus - Using Soundex.mp4
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36.9 MB
09-APPENDIX - BigQuery Workbook.pdf
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2.5 MB
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Simo Ahava - Google Analytics 4 in Big Query
07-Office Hours sessions
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01-December 15, 2022.mp4
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95.3 MB
01-Resources.pdf
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179.2 kB
01-SQL Snippet #1.txt
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581 B
01-SQL Snippet #2.txt
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805 B
02-November 24, 2022.ts
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1.3 GB
02-Resources.pdf
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157.2 kB
02-SQL Snippet #1.txt
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1.1 kB
03-October 27, 2022.mp4
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03-Resources.pdf
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141.2 kB
03-SQL Snippet #1.txt
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1 kB
04-June 29, 2022.mp4
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04-Resources.pdf
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04-SQL Snippet #1.txt
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506 B
04-SQL Snippet #2.txt
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04-SQL Snippet #3.txt
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05-May 25, 2022.ts
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05-Resources.pdf
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06-April 26, 2022.mp4
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06-Resource.pdf
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07-March 30, 2022.mp4
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07-Resource.pdf
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08-February 23, 2022.mp4
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08-Resource.pdf
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104.6 kB
09-January 26, 2022.mp4
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176.6 MB
09-Timestamps.pdf
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104 kB
10-December 22, 2021.mp4
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418.3 MB
10-Timestamps.pdf
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112.7 kB
11-November 17, 2021.mp4
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232.2 MB
11-Resources.pdf
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115.7 kB
11-SQL Snippet #1.txt
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1.2 kB
12-Resource.pdf
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124.8 kB
12-SQL Snippet #1.txt
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369 B
12-September 6, 2021.mp4
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13-August 30, 2021.mp4
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189.1 MB
13-Resource.pdf
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122.7 kB
13-SQL Snippet #1.txt
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14-August 23, 2021.mp4
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14-Resources.pdf
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14-SQL Snippet #1.txt
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14-SQL Snippet #2.txt
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14-SQL Snippet #3.txt
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15-August 16, 2021.mp4
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15-Resources.pdf
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15-SQL Snippet #1.txt
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15-SQL Snippet #2.txt
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Get Discount ?

Getting Started

Setup the BigQuery environment
Link Google Analytics 4 and Google BigQuery
Access the course dataset
Explore the Google Analytics 4 export schema
Run your first SQL query
Events & Users

Understand GA4’s session and user data models
Sessionize the event data stream in BigQuery
Group data by users and different user-based dimensions
Access user properties
Learn how to unnest data
Learn about query costs (and optimization)
Engagement & Retention

Replicate and customize GA4’s sessionization logic
Use “engagement” as a way to segment data
Build custom pathing reports to show how users navigate your website
Build comprehensive event reports and event funnels
Replicate and customize GA4’s retention model
Integrate Google BigQuery with Google Data Studio
Monetization & Lifetime Value

Explore the ecommerce event schema in the GA4 data
Calculate ecommerce metrics
Explore how GA4 utilizes “items” in ecommerce events
Build a comprehensive items funnel report
Calculate and visualize the lifetime value of users
Advanced Queries

Learn advanced techniques for working with Google BigQuery and Google Analytics 4
Craft your own concept of an “engaged session”
Combine GA4 data with other public datasets
Flatten the GA4 schema to work with relational databases
And many more…this section is constantly updated with new content

Simo Ahava – Google Analytics 4 in Big Query
Simo Ahava – Google Analytics 4 in Big Query Cheapest
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Simo Ahava – Google Analytics 4 in Big Query Google Drive

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