Simo Ahava – Server-side Tagging in Google Tag Manager

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Simo Ahava - Server-side Tagging in Google Tag Manager (1.3 GB)

Last Updated Date: 10-01-2022

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Simo Ahava - Server-side Tagging in Google Tag Manager
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01-Intro
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02-Getting Started
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03-Upgrade The Environment
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04-Cusomize Your Endpoint
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05-Advanced Customizations
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Simo Ahava - Server-side Tagging in Google Tag Manager
01-Intro
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01-Curriculum.mp4
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02-Suggested Schedule.mp4
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19.2 MB
03-Requirements.mp4
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5.6 MB
04-Elevator Pitch.mp4
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76.6 MB
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Simo Ahava - Server-side Tagging in Google Tag Manager
02-Getting Started
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01-Setup The Environment
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02-Create The First Client
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03-Create The First Tag
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04-Configure The Browser
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05-Preview Mode In Detail
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Simo Ahava - Server-side Tagging in Google Tag Manager
02-Getting Started
01-Setup The Environment
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01-Create The Server Container.mp4
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10.7 MB
02-Notes.pdf
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21.2 kB
02-Provision A Tagging Server.mp4
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18.6 MB
03-Notes.pdf
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13 kB
03-Test The Endpoint.mp4
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15.9 MB
04-Key Takeaways.mp4
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6 MB
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Simo Ahava - Server-side Tagging in Google Tag Manager
02-Getting Started
02-Create The First Client
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01-Google Analytics GA4 Client.mp4
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13.8 MB
02-Explore The Client With Preview Mode.mp4
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18.8 MB
02-Notes.pdf
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23.3 kB
03-Key Takeaways.mp4
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5.6 MB
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Simo Ahava - Server-side Tagging in Google Tag Manager
02-Getting Started
03-Create The First Tag
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01-Google Analytics GA4 Tag.mp4
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15.1 MB
02-Add Extra Detail With Variables.mp4
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7.8 MB
02-Notes.pdf
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14 kB
03-Explore The Tag With Preview Mode.mp4
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11 MB
03-Notes.pdf
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24.2 kB
04-Key Takeaways.mp4
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5 MB
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Simo Ahava - Server-side Tagging in Google Tag Manager
02-Getting Started
04-Configure The Browser
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01-Create A GA4 Web Tag.mp4
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15.8 MB
02-Utilize The Send To Server Container Setting.mp4
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6 MB
03-Explore The Setup With Preview Mode.mp4
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10.6 MB
04-Key Takeaways.mp4
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5 MB
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Simo Ahava - Server-side Tagging in Google Tag Manager
02-Getting Started
05-Preview Mode In Detail
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01-The Request Tab.mp4
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14 MB
02-The Tags Tab.mp4
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7.5 MB
03-The Variables Tab.mp4
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5.5 MB
04-Notes.pdf
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18.5 kB
04-The Event Data Tab.mp4
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10.5 MB
05-Notes.pdf
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13.7 kB
05-The Console Tab.mp4
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3.6 MB
06-Key Takeaways.mp4
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4.5 MB
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Simo Ahava - Server-side Tagging in Google Tag Manager
03-Upgrade The Environment
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01-Reserve And Map A Custom Domain
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02-Upgrade The Server
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03-Optimize Costs
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Simo Ahava - Server-side Tagging in Google Tag Manager
03-Upgrade The Environment
01-Reserve And Map A Custom Domain
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01-Custom Domain Settings In Google Cloud.mp4
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22.3 MB
02-Resources.pdf
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140.2 kB
02-Verify A New Custom Domain.mp4
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10.4 MB
03-Map The Domain Name To App Engine.mp4
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10.9 MB
03-Resources.pdf
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111.7 kB
04-Update The Setup.mp4
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10.3 MB
05-Key Takeaways.mp4
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6.5 MB
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Simo Ahava - Server-side Tagging in Google Tag Manager
03-Upgrade The Environment
02-Upgrade The Server
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01-Explore The Google Cloud Project.mp4
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23 MB
01-Resource.pdf
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53.1 kB
02-Cost Breakdown.mp4
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11.6 MB
03-Resource.pdf
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192.6 kB
03-Run The Upgrade Script.mp4
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12.9 MB
04-Key Takeaways.mp4
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5.4 MB
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Simo Ahava - Server-side Tagging in Google Tag Manager
03-Upgrade The Environment
03-Optimize Costs
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01-Notes.pdf
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01-Reduce Computation.mp4
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44.6 MB
02-Reduce Network Egress.mp4
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57.3 MB
03-Notes.pdf
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61.3 kB
03-Reduce Logging.mp4
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27.5 MB
04-Key Takeaways.mp4
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8.4 MB
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Simo Ahava - Server-side Tagging in Google Tag Manager
04-Cusomize Your Endpoint
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01-Import New Templates
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02-Build A Client Template
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03-Build A Tag Template
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04-Consolidate Incoming Traffic
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Simo Ahava - Server-side Tagging in Google Tag Manager
04-Cusomize Your Endpoint
01-Import New Templates
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01-Import Templates From The Gallery.mp4
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02-Import Templates From Other Sources.mp4
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9.1 MB
02-Note.pdf
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12.9 kB
03-Key Takeaways.mp4
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6 MB
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Simo Ahava - Server-side Tagging in Google Tag Manager
04-Cusomize Your Endpoint
02-Build A Client Template
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01-Create A New Template.mp4
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18.5 MB
01-Notes.pdf
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78.8 kB
01-Template.pdf
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5.2 kB
02-Notes.pdf
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56.1 kB
02-What Is The Template For.mp4
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6.1 MB
03-Add New Functionality.mp4
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03-Template.pdf
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5.2 kB
04-Notes.pdf
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92.8 kB
04-Test The Template.mp4
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16.1 MB
05-Key Takeaways.mp4
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6.4 MB
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Simo Ahava - Server-side Tagging in Google Tag Manager
04-Cusomize Your Endpoint
03-Build A Tag Template
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01-Create A New Template.mp4
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27.5 MB
01-Resource.pdf
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78.4 kB
01-Template.pdf
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5.2 kB
02-Add More Options To The Template.mp4
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16 MB
02-Template.pdf
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5.2 kB
03-Notes.pdf
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77.3 kB
03-Test The Setup.mp4
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16.9 MB
04-Key Takeaways.mp4
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6.6 MB
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Simo Ahava - Server-side Tagging in Google Tag Manager
04-Cusomize Your Endpoint
04-Consolidate Incoming Traffic
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01-Utilize The GA4 Client.mp4
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21.9 MB
02-Create A Universal Analytics Tag.mp4
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14.7 MB
03-Manipulate The Tag Data.mp4
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19.8 MB
03-Notes.pdf
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68.7 kB
04-Key Takeaways.mp4
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7.5 MB
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Simo Ahava - Server-side Tagging in Google Tag Manager
05-Advanced Customizations
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01-Advanced Applications
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02-Tips & Tricks
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Simo Ahava - Server-side Tagging in Google Tag Manager
05-Advanced Customizations
01-Advanced Applications
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01-Anonymize The Request Origin.mp4
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01-Resources.pdf
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01-Template.pdf
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02-Note.pdf
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02-Proxy Google Tag Manager Web Container.mp4
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03-Catch-all Client.mp4
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03-Template.pdf
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04-IP & Geolocation API.mp4
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04-Notes.pdf
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04-Template.pdf
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05-Notes.pdf
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05-Preflight Requests.mp4
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05-Template.pdf
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06-Notes.pdf
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06-Template.pdf
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06-The BigQuery API.mp4
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07-Resources.pdf
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07-Simmer Client.mp4
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07-Template.pdf
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08-Facebook Tag With GA4 Client.mp4
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08-Notes.pdf
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09-Install The GTM Server In Amazon's AWS.mp4
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09-Resources.pdf
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10-Google Ads, Floodlight, And Consent Mode.mp4
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10-Resources.pdf
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11-Cloud Run Deployment.mp4
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11-Resources.pdf
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11-Shell Command.txt
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12-Firestore Lookups 1.mp4
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12-Firestore Lookups 2.mp4
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9.2 MB
12-Resource.pdf
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Simo Ahava - Server-side Tagging in Google Tag Manager
05-Advanced Customizations
02-Tips & Tricks
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01-Setup Endpoint For Multiple Domains.mp4
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02-Create A Policy For The Tagging Server.mp4
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39.7 MB
02-Notes.pdf
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02-Policy Script File.pdf
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03-Google Analytics Server-managed Client ID.mp4
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03-Notes.pdf
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04-Estimate Required Instances.mp4
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31.3 MB
04-Notes.pdf
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10.5 kB
05-More Logging Tips.mp4
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06-Manually Install Tagging Server.mp4
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17.9 MB
06-Notes.pdf
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75.4 kB
07-Debug Requests Sent Without Preview Cookies.mp4
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07-Notes.pdf
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85.1 kB
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Welcome to Server-side Tagging In Google Tag Manager! This course will teach you everything you need to know about setting up the tagging environment, migrating your client-side tags to run through the server, customizing the environment to better suit your needs, optimizing the Google Cloud Platform resources, and more…

With (welcome) advances in privacy legislation and with browser tracking protections, it has become more and more important to take control of the data flows moving between users and third-party vendors that want this user data.

By loading vendors scripts directly in the browser or the app, these scripts have free rein to collect data without practically any restrictions. These scripts often inflict severe performance penalties on the browsing experience as well.

Server-side tagging introduces a new intermediary between the user and the vendor. By deploying a Server container in Google Tag Manager, the site owner can move the cumbersome and privacy-invasive tracking and data collection logic to run through their server first, where they can do things like data validation, consent management, resource caching, and complete source anonymization to ensure the end user’s privacy.

In this course, we will walk through all the steps required to set up your own tagging environment. While you can do the course lessons with a zero-cost setup, once you move to a production environment, there will be some costs involved with running the virtual machines that handle your tagging environment (this is covered in the course).

-> If you are a marketing professional who wants to take your knowledge of Google Tag Manager and expand it to cover opportunities in the Cloud, this course is for you.

-> If you are in IT or web development and you’ve been concerned with the proliferation of client-side tags, and you want to take steps to improve governance, this course is for you.

-> If you are a manager who understands how important it is to establish ownership over data collection and processing processes within and organization, this course is for you.

-> If you are a data privacy or security professional who wants to deploy and utilize tools and methods for protecting the user’s right to control their data, this course is for you.

-> If you are a Google Tag Manager user who wants to know more about the Cloud and the possibilities of server-side technologies, this course is for you.

We expect our students to have a baseline knowledge of Google Tag Manager, but you do not need any experience of working with Cloud services. The course is designed to walk you through all the steps required to confidently work with server-side tagging in a professional context.

The course includes…
Task-based, bite-sized, self-paced video lessons
The course comprises 70+ videos, grouped into lessons. Each lesson is designed to explore some fundamental aspect of server-side tagging.

The videos are mainly voice-over screen recordings, with enhancements to make it easier to follow along. The course is self-paced, and you can take it at your own leisure.

The videos are accompanied with an interactive English transcript as well as subtitles to help you follow along.

The individual topics always contain text content to help flesh out the concepts.

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