Troy Ericson – The Email List Management Certification Program

Troy Ericson - The Email List Management Certification Program (22.6 GB)

Last Updated Date: 06-19-2023

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Join 301 other copywriters who have ’traded in’ their one-off low-paying copy gigs for
$2k… $3k… even $5k email retainers that pay out every single month, on autopilot…
While helping their clients or employers have record-breaking months of $20k, $50k, or even $100k+ in email revenue…
Before I share with you how to join, let’s be brutally honest about copywriting.

The life of a copywriter is stressful:

– You have to fight for jobs that dozens of other highly qualified writers are applying for. You hope & pray that you get chosen. Usually, you don’t

– If the client does reach out to you, they haggle you down on your per email rate or want you to work hourly.

– They don’t usually pay you 100% up front.

– Then you work on writing the emails in a Google Doc & turn them in on time.

– Then the client asks you to make a bunch of revisions. It’s something little that probably won’t make a difference. But you keep going back & forth to make them happy. Sometimes they even ask you for extra little favors.

– When you follow up about getting paid, the client doesn’t give you a straight answer.

– Maybe they pay you. Maybe they don’t.

– You never find out how your work performed. Which means you can’t get paid rev share, even if your copy CRUSHES for them.

– So you vow to never work with that client again.

– And even if the project does go well, they usually don’t need your services again for awhile.

– Which means you have to spend more time trying to find another client to replace them.

And the cycle repeats itself over & over & over.

You live a life of feast or famine. Some months are great, others, not so much.

In fact, you spend more time hunting for new copywriting clients than you do working. Which doesn’t pay the bills.

My name is Troy Ericson…

… And if you can relate to any of what I just said, I’m going to show you how to stop working with ‘little league’ clients…

And build true & lasting partnerships with REAL businesses who happily pay $2-5k/mo for Email List Management.

I’ve used Email List Management to collect over $5,360,000 in my business in the last 3 years.

Now, I’m not promising that you’ll make that much. In fact, 99.9% of people won’t.

BUT… I do have a LOT of students who use Email List Management to get amazing results for their clients… and make $10k, $15, or even $19k per month:

I’ll show you more success stories in a moment…

But first, you’re probably wondering how we do it.

Me & my students use a strategy called ‘Email List Management’, which works like this:

– Get paid $2-5k PER month, up FRONT.

– Sign into the client’s ESP (where they send emails from)

– Write that day’s email.

– Do a quick ‘deliverability check’.

– Send the email.

– Repeat each day for 1 month.

– At the end of the month, get paid rev share bonuses.

– Client pays you up front for month #2.

– Rinse & Repeat for months or years to come.

It really is that simple.

Here’s one of my clients that’s been paying me $5,000 per month since 2020 because I consistently help them make tens of thousands of dollars from their email list each month:

It’s honestly not much harder than being a copywriter.

Instead of just writing copy, you’re actually providing 3 services in 1:

1. Writing & sending an email each day.
2. Deliverability (making sure the email doesn’t go to spam or the Promo Tab)
3. Automation & Strategy (helps the client make money on autopilot)

Numbers 2 & 3 can be done in the first week. After that, you’re basically writing & sending one email for them each day.

Like I said, being an Email List Manager is not much harder than being a copywriter, but you’re IMMENSELY more valuable than a copywriter.

Assuming an Email List Manager does a good job, clients will continue to pay $2-5k per month because it’s 10x easier than going back & forth with a copywriter who doesn’t understand deliverability, automations, or strategy.

The deliverability piece ALONE can make your clients up to twice as much compared to working with a copywriter (think about it – if twice as many people see the emails, about twice as many people buy).

I mean… Why wouldn’t a business owner hire an Email List Manager over a regular ol’ email copywriter?

You save them so much time & stress while making them tens of thousands of extra dollars per month.

It’s a no-brainer for them to pay you up front every month, plus performance bonuses to keep you incentivized.
‘Email List Management’ is exact strategy I used to go from making $3,700 per month up to $31,000 per month in my first year:

In the summer of 2019, I was freshly graduated from a small college in the middle-of-nowhere Ohio, with a degree that I’d never use.

I was living across the street from my school in the downstairs of a $250/mo apartment with some ugly chairs on the porch, a crooked mailbox, and the floorboards coming up…

Honestly, I was mainly just disappointed that I’d failed as a college baseball player & was constantly bombarded by my parents about “getting a real job.”

That same year, I’d stumbled across copywriting and scrapped & fought my way closing to 2 clients that I wrote ad & email copy for.

I was making $3,700 per month & thought things were going okay.

But one day, I got the ‘message of doom’ from one of my clients…

“We need to talk.”

Uh-oh.

They told me the ads & emails I wrote weren’t making very much money.

So my client told me I was fired.

But I couldn’t afford to lose them. Somehow, I mustered up the courage to fight back.

“No. You can’t fire me. I’m going to figure this out.”

I begged & pleaded…

I asked what went wrong since they never gave me a hint that my copy wasn’t converting.

And after talking to my client for the next few minutes… They admitted that their emails were going to the spam folder…

Something that I had NO control over… it wasn’t my fault.

So I told them I would sign into their email sending software & fix the problem for free… In hopes that I would somehow figure it out & not get fired.

Frankly, I didn’t know how. But at least they agreed.

But with a few weeks of research & paying a mentor for help, I eventually solved the spam issue & started writing emails on my own without my client asking.

Normally, this client was only making about $13k/mo from their email list.

But after I’d fixed the spam issue & started writing better emails & automations…

They made it it to $51k per month… Nearly a 4x!

So it’s safe to say they not only kept me on board…

But they upped my pay from $1,700 per month… To a $3,000 RETAINER.

That’s when I knew I was on to something. I nearly DOUBLED my rate… And this time it was a MONTHLY RETAINER!

So I offered to do the same thing for my other client.

I signed into their email sending software so I could write their emails, improve their deliverability, and build automations for them.

And sure enough, they started making more money. So I got a raise from them too.

Then they started referring me to other clients – and my service caught on quick.

A lot of my clients started making multiple 5 or 6 figures per month from their email lists…

Eventually, I named the service ‘Email List Management’ – and by April 2020 (less than a year later), I reached a total monthly income of $31,048:

I remember telling my mom how much I’d made that month & watched her jaw drop to the floor in disbelief. That was more than she made in 6 months!

That year I’d made $409,000 all by myself. 4x more than my parents. And they finally realized that I was doing better than a “real job”.

Over the course of 2021, I eventually couldn’t handle all the clients by myself, so I hired a team to help me handle the bursting pipeline of clients.

In 2021, we made $2,000,000 (most of which was collected on Stripe):

… While working with some of the coolest people in the industry…

Taylor Welch, Jason Capital, Chris Evans, Sam Ovens, Joel Marion, Justin Goff, & Stefan Georgi – just to name a few…

I upgraded from a Jeep to a Jaguar…

Bought a house with a dock on the water in Florida with the love of my life, Julia…

And we get to travel to some pretty epic places…

None of this is to brag or to say that I’m better than anyone else. I’m not.

I’m just showing you my personal story… And what ‘Email List Management’ did for me.

Because soon after all of this…
Copywriters started asking me over & over to share my ‘Email List Management’ strategy.

At first, I never wanted to teach what I was doing to other people – it was such an advantage for me.

But as hundreds & hundreds of copywriters began to ask – I realized that EVERY online business in the world needs help with their emails…

And there was NO WAY I could serve millions of businesses on my own.

So I started off doing some private coaching… Then in small groups… Then on Facebook…

But it wasn’t until a few months ago when I finally decided to reveal the entire ‘Email List Management’ strategy from A-to-Z.

So I spent an entire 3 months from March to May 2022 laying out the exact A-to-Z ‘Email List Management’ strategy into the world’s first program on ‘Email List Management’…

I call it the ‘Email List Management Certification Program’…

And today I’m going to pull back the curtain & show you everything:

Troy Ericson – The Email List Management Certification Program
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