Zinkevich & Blagojevic – B2B Marketing Strategy Playbook

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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook (4.5 GB)

Last Updated Date: 10-13-2022

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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
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01 Full Funnel Strategy
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02 Market Segmentation
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03 Ideal Customer Profile
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4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
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05 THE BUYERu00e2u0080u0099S JOURNEY
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6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
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07 MARKETING PLANNING
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08 B2B MARKETING REPORT AND DASHBOARD
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09 MARKETING STRATEGY PRESENTATION
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10 NEXT STEPS & FULL-FUNNEL ACADEMY
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Bonus
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
01 Full Funnel Strategy
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Define a clear goal
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GTM Strategy Toolkit
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ROI Taxes
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The Boiler Room Strategy
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The Full-Funnel Marketing Strategy
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
01 Full Funnel Strategy
Define a clear goal
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Define a clear goal - Full-Funnel B2B Marketing Academy.mp4
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57.6 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
01 Full Funnel Strategy
GTM Strategy Toolkit
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GTM Strategy Toolkit (make a copy of the worksheet) + Slides +.mp4
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33.2 MB
Make a copy (google sheet).txt
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138 B
Marketing channels and tools.xlsx
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37 kB
Marketing plan for B2B service-based company.pdf
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Marketing plan template.xlsx
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6.1 kB
Market segmentation - overview of the process and preparation.pdf
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257.2 kB
SaaS marketing plan.xlsx
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72.7 kB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
01 Full Funnel Strategy
ROI Taxes
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ROI taxes - Full-Funnel B2B Marketing Academy.mp4
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57.9 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
01 Full Funnel Strategy
The Boiler Room Strategy
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The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4
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44.7 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
01 Full Funnel Strategy
The Full-Funnel Marketing Strategy
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The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.mp4
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511.8 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
02 Market Segmentation
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Adding non-standard criteria for more efficient market segmentation(1).mp4
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92.7 MB
Analyze your existing customer database - Full-Funnel B2B Marketing.mp4
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33.7 MB
How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).mp4
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159.5 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
03 Ideal Customer Profile
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How to create a B2B ideal customer profile - part 2.mp4
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177.2 MB
How to create a B2B ideal customer profile.mp4
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311 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
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1. Standing out
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2. Positioning strategies
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3. Other differentiation approaches
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4. Analyzing competitors messaging & positioning
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5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers
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6. How to validate your UVP
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7. Implementing your positioning and UVP
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
1. Standing out
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How To Differentiate Your Brand in The Sea of Sameness.txt
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Peep Laja- How To Differentiate Your Brand in The Sea of Sameness.mp4
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803.3 MB
Standing out- Why does it matter and what does it mean- - Full-Funnel B2B Marketing.mp4
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108.1 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
2. Positioning strategies
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Positioning strategies - Full-Funnel B2B Marketing.mp4
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163.6 MB
Tthe Misunderstood Foundation of Great Marketing.mp4
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267.3 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
3. Other differentiation approaches
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Full-Funnel B2B Marketing Academy.mp4
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75.6 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
4. Analyzing competitors messaging & positioning
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Analyzing competitors messaging & positioning.mp4
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123.9 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers
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Develop the UVP.mp4
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142 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
6. How to validate your UVP
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How to validate your UVP - Full.mp4
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55.8 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
7. Implementing your positioning and UVP
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About Us Template.pdf
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286.2 kB
Home page (B2B service-based) Ex. 1.pdf
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50.3 kB
Implementing your positioning and UVP - Full.mp4
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85.9 MB
SaaS Landing Page Cheatsheet.pdf
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107.3 kB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
05 THE BUYERu00e2u0080u0099S JOURNEY
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How to identify channels for marketing and prospecting - Full-Funnel.mp4
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110.8 MB
How to map out the buying process - Full.mp4
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228.5 MB
The harsh truth about the B2B buying process - Full.mp4
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100.7 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
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1. Developing a map of informational needs
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2. The content audit
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3. Develop a marketing and sales process based on the buyer journey
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
1. Developing a map of informational needs
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Full-Funnel.mp4
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
2. The content audit
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The content audit - Full-Funnel.mp4
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
3. Develop a marketing and sales process based on the buyer journey
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Develop a marketing.mp4
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
07 MARKETING PLANNING
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Define the growth areas with the sales pipeline velocity calculator.mp4
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80.3 MB
How to create a great marketing plan - Full-Funnel.mp4
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141.7 MB
How to launch new programs and complex campaigns - Full-Funnel.mp4
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152.1 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
08 B2B MARKETING REPORT AND DASHBOARD
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Core marketing report and dashboard - Full-Funnel.mp4
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
09 MARKETING STRATEGY PRESENTATION
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Marketing strategy presentation and template - Full-Funnel.mp4
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105.5 MB
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
10 NEXT STEPS & FULL-FUNNEL ACADEMY
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Whatu0080u0099s next- - Full-Funnel.mp4
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
Bonus
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A skillset of modern B2B marketer
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Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
Bonus
A skillset of modern B2B marketer
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A skillset of modern B2B marketer - Full-Funnel.mp4
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Since 2013, we (Andrei Zinkevich & Vladimir Blagojevic) have worked with 100+ B2B tech and service-based companies from the United States and Europe that have high ACV (average contract value) and long sales cycles.

We developed a go-to-market strategy framework that was successfully implemented in production automation, fintech, software development, hardware, cybersecurity, healthcare consulting, and many other verticals.

We documented the framework and created an all-action course for B2B marketers and startup founders that contains everything you need to develop an effective marketing strategy to predictably grow your business.

You’ll get a distilled knowledge and a playbook that we’d use if you had hired us.

Here is how your marketing will look like after implementing just a fraction of what you’ll get from the playbook.

YOU WILL:
Stop relying on only your gut feeling or copying others when making strategic decisions, launching new marketing programs, or penetrating new markets, and making the right decisions that will help to grow a business
Easily identify and focus on the most profitable segments, channels, and campaigns, and eliminate what is unnecessary
Get executives and sales buy-in, then gaining the marketing, sales, and development resources to commit to a specific launch time
Select & double down on the right channels for sustainable growth instead of trying to be everywhere and wasting time and money
Align execs and sales on what success looks like
Develop a marketing dashboard with leading indicators to set up the right expectations for marketing and avoid rash decisions about what works and what doesn’t
Develop a unique value proposition and select the right positioning strategy to stand out from the competition and resonate with customers
Develop a client-centric marketing plan to create awareness, generate & capture the demand, educate and nurture buyers to fill in the pipeline with sales-qualified opportunities
Produce an accurate estimate of budget, team, tools to achieve revenue goals
Ensure a solid ROI of marketing programs on a tighter budget without experimentation and guesswork
HERE IS WHAT’S INCLUDED IN THE B2B MARKETING STRATEGY PLAYBOOK

Short, actionable training videos without theory and fluff
Videos include a step-by-step process from market segmentation and ideal customer profiling to marketing plan development.

ROI taxes your company is paying right now
Full-Funnel Marketing Strategy Framework
Define a clear goal
How to segment your market and identify the most lucrative market segments
How to develop an Ideal Customer Profile
How to conduct customer interviews
Develop the buying committee
Account segmentation
Differentiation and positioning strategies
How to develop and validate a unique value proposition
Develop a marketing and sales process based on the buyer journey
B2B marketing dashboard
How to identify channels for marketing and prospecting
How to define the growth areas and marketing focus
How to launch new programs with growth sprints
How to develop a full-funnel marketing plan
The B2B marketing strategy toolkit
Get access to all the documents, templates, and swipe materials you need to develop an effective B2B marketing strategy.
Market segmentation template
Ideal Customer Profile template
Account segmentation template
Customer interview questionnaire
Buying journey template
Client-centric marketing & sales process template
Marketing plan template
Unique value proposition formulas and validation questionnaire

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